Campaign Briefs
All campaigns for 2026, organised by month. Click any campaign for the full brief and draft deliverables.
Awards Final Push
Entries close Sat 15 Feb.
Post-Awards → Subscriber Conversion
Warm audience — hit it hard with retargeting.
Autumn Seeds Launch + Valentine's Day
SEASONAL TRIGGER: Autumn seeds live.
Awards Winners Announced
Stagger 1 winner/day for max content.
International Day of Happiness
Gardening + wellbeing angle.
International Day of Zero Waste
Mission alignment.
International Women's Day
Engagement + brand building.
Pre-Price Rise Urgency Campaign
Lock in $80/yr pricing before it increases to $99/yr on ~16 March
Price Rise + New Tiers Go Live
Price increase goes live. Update Stripe, all pages, Meta ads.
Welcome Packs + Starter Kits Launch
Launch three-tier GIL+ structure with physical welcome kits
World Water Day
Practical educational content.
Earth Day
KEY CAMPAIGN: Mission + commercial alignment.
Easter Weekend
School holidays overlap.
Product Bundle Launch Wk 1: Beginners
24 BUNDLES LAUNCH: Week 1 of 3.
Product Bundle Launch Wk 2: Small Space + Families
Week 2 of 3.
Product Bundle Launch Wk 3: Experienced + Tools
Week 3 of 3.
World Health Day
Broadens audience beyond gardening interests.
Compost Awareness Week
Full week of content.
International Day of Families
Extension of Mother's Day energy.
Int'l Day for Biological Diversity
Aligns with heirloom seed proposition.
Mother's Day Campaign (starts Mon)
KEY REVENUE CAMPAIGN: Sun 10 May.
Winter Seasonal Bundle Launch
NEW PRODUCT: First seasonal bundle.
Winter Seeds Launch
SEASONAL TRIGGER: Winter seeds live.
International Picnic Day
Fun lifestyle content.
Mid-Year Re-engagement
Churn prevention focus.
Product Bundle Push (ongoing)
No competing campaigns — drive bundle sales.
World Environment Day + Winter Start
FLAGSHIP SUSTAINABILITY MOMENT.
World Oceans Day
Niche but strong for sustainability audience.
Spring Seasonal Bundle Pre-Order
NEW PRODUCT: Pre-orders open ~4 weeks before spring.
Workshop Promotion as Trial Driver
'Join Costa's spring workshop — free for GIL+ members.'
World Photo Day
Major UGC opportunity. Build retargeting audiences.
National Recycling Week
Circular economy.
Summer Bundle Launch + BFCM
KEY REVENUE CAMPAIGN: Biggest push of the year.
Universal Children's Day
Pre-BFCM family gift positioning.
World Soil Day
Educational content supports product sales.
World Vegan Day
Light content — save energy for BFCM.