World Food Day
Objective
KEY CAMPAIGN: Strongest cost-of-living angle.
Channel Strategy
Food security email. Cost-of-living angle. Free trial CTA.
Social
Food access + affordability. 'What $99 grows you.' Community sharing stories.
Meta Ads
Conversion campaign with cost-of-living messaging. Test 'save on groceries.'
Website
Blog: 'How much can a home garden save you?' Calculator/infographic.
World Food Day
Type: Theme Day | Priority: HIGH | Date: 2026-10-16
Channel Strategy
Email: Food security email. Cost-of-living angle. Free trial CTA.
Social: Food access + affordability. ‘What $99 grows you.’ Community sharing stories.
Meta Ads: Conversion campaign with cost-of-living messaging. Test ‘save on groceries.’
Website: Blog: ‘How much can a home garden save you?’ Calculator/infographic.
Products Featured
- GIL+ subscriptions
- starter kits
Notes
KEY CAMPAIGN: Strongest cost-of-living angle.
No draft deliverables yet for this campaign. Content will be generated for Q1-Q2 campaigns.
Products Featured