Metrics Framework
Key performance indicators across acquisition, revenue, retention, and channel performance.
Free trial starts
Leading indicator of growth.
WeeklyTrial-to-paid conversion rate
Track by tier: Base, Grower, Pro.
MonthlyNew paid subscriptions
By tier and annual vs monthly split.
WeeklyTier upgrade rate
Base → Grower and Base → Pro.
MonthlyProduct bundle new customers
Non-members who purchase bundles.
WeeklyCost per trial start (Meta)
Benchmark by campaign type.
WeeklyMonthly recurring revenue (MRR)
Core health metric. Track by tier.
MonthlyAverage revenue per member (ARPM)
Subscription + shop purchases per member.
MonthlyProduct bundle revenue
By category (Beginner, Small Space, etc.).
WeeklySeasonal bundle revenue
Individual purchases vs subscription.
QuarterlyGift card revenue
Track by Mother's Day, Father's Day, BFCM, Christmas.
By campaignAverage order value
Seeds, bundles, and combined orders.
WeeklyMonthly churn rate
By tier. Premium tiers should churn less.
MonthlyAnnual renewal rate
Critical post-price rise.
MonthlyProduct repeat purchase rate
Do members buy multiple bundles?
QuarterlySeasonal bundle sub retention
Are people renewing quarterly bundles?
QuarterlyMeta ROAS
By campaign type (trial, product, retargeting).
WeeklyEmail revenue attribution
By automation and campaign.
MonthlyPost-purchase upsell conversion
Seed/bundle buyer → GIL+ rate.
MonthlyTheme day engagement lift
Compare theme day content vs baseline.
Per event