Grow It Local

Website — Always-On Optimisation

Conversion-focused website optimisation: trial CTAs, tier comparison, member pricing, and expert credibility.

Always-On Priorities

  • Free trial CTA on every page. Homepage hero, blog sidebar, shop upsell, footer CTA.
  • Tier comparison page showing all three tiers with starter kit imagery. Anchor on Grower as recommended.
  • Member pricing prominent on every product page. “Members save 15–20%.”
  • Bundle finder/quiz: “What type of grower are you?” for personalised recommendations.
  • Expert credibility: Costa and expert grower imagery throughout the site.