Always-On Conversion Engine
Activity that runs continuously year-round, independent of campaigns. The foundation of GIL's growth.
Meta Ads — Always-On Campaigns
Free trial acquisition, retargeting, product campaigns, and tier upgrade ads running year-round.
Email — Always-On Cadence
Weekly newsletter, campaign sends, and 10 lifecycle automations driving conversion and retention.
Social — Always-On Content Mix
4-5 posts per week mixing educational, community, expert, and promotional content across Instagram and Facebook.
Website — Always-On Optimisation
Conversion-focused website optimisation: trial CTAs, tier comparison, member pricing, and expert credibility.