Product Launches

Key product milestones and launch dates for 2026.

14 February 2026 Seasonal Trigger

Autumn Seeds Live

Autumn seed range + Grow Along content updated.

Marketing Approach

Refresh all Meta creative. Email to subs + trial push to non-subs.

Revenue Impact: Subscription acquisition

14 February 2026 Seasonal Trigger

Autumn Seeds Live

Autumn seed range + Grow Along content updated.

Marketing Approach

Refresh all Meta creative. Email to subs + trial push to non-subs.

Revenue Impact: Subscription acquisition

16 March 2026 Milestone

Price Rise + New Tiers

Base $99/yr, Grower $169/yr, Pro $249/yr. Monthly $12/mo.

Marketing Approach

Pre-price rise urgency campaign (~9–15 Mar). Post-change value messaging.

Revenue Impact: MRR increase

23 March 2026 Product Launch

Welcome Packs + Starter Kits

Mr Fothergills welcome packs (Base) + Grower/Pro starter kits.

Marketing Approach

Refresh ALL conversion creative. Unboxing content. Tier upgrade emails.

Revenue Impact: Tier upgrades + new subs

15 April 2026 Product Launch

24 Product Bundles

6 categories × 4 bundles. $67–$599. Dropship via Mr Fothergills.

Marketing Approach

3-week staggered rollout: Beginners → Small Space/Families → Experienced/Tools.

Revenue Impact: New revenue line

1 May 2026 Seasonal Trigger

Winter Seeds Live

Winter seed range + Grow Along content updated.

Marketing Approach

Refresh Meta creative. Cross-promote indoor growing bundles.

Revenue Impact: Subscription acquisition

25 May 2026 Product Launch

Winter Seasonal Bundle

Indoor Grower: Beginner $76, Enthusiast $246. Bundle subscription intro.

Marketing Approach

Pre-order 4 weeks prior. Member early access. Indoor growing campaign.

Revenue Impact: Product revenue + subs

25 August 2026 Product Launch

Spring Seasonal Bundle

Revival: Beginner $59, Enthusiast $109. Pre-orders open.

Marketing Approach

Pre-order campaign. Spring prep messaging. Ramp Meta budget.

Revenue Impact: Product revenue + subs

1 September 2026 Seasonal Trigger

Spring Seeds Live

Spring seed range + Grow Along content updated.

Marketing Approach

Peak gardening interest. Significant Meta budget increase.

Revenue Impact: Subscription acquisition

25 November 2026 Product Launch

Summer Seasonal Bundle

Abundance: Beginner $64, Enthusiast $118. Aligned with BFCM.

Marketing Approach

Integrate into BFCM campaign. Summer growing launch.

Revenue Impact: Product revenue + BFCM