Grow It Local

Social — Always-On Content Mix

4-5 posts per week mixing educational, community, expert, and promotional content across Instagram and Facebook.

Content Mix

  • 4–5 posts per week: Educational tips, community UGC, expert content, product features, direct promotional
  • 1 in 4 posts conversion-focused: Trial CTA, product bundle, seed shop link, gift card, or workshop signup
  • Product unboxing and demo content: From April, product bundle unboxing Reels/TikToks by grower type
  • Reels and short video priority: Expert-led content for reach and trust

Content Pillars

  1. Educational: Growing tips, seasonal guides, expert advice
  2. Community: UGC reshares, member stories, garden showcases
  3. Expert: Costa, Paul West, Mel, Hannah content — trust builders
  4. Product: Bundle spotlights, seed features, unboxing content
  5. Promotional: Trial CTAs, offers, gift cards, workshop signups