Theme Days

Celebrate women growers. Spotlight Mel, Hannah, Connie, Kate.

Gardening and mental health benefits.

Water-wise gardening, rainwater tanks, mulching.

Waste reduction through growing. Composting.

Food, nutrition, home-grown wellbeing.

Local food systems, climate action. Multi-day campaign.

Food waste, composting behaviour. Week of content.

Gifting campaign: gift cards + bundles + GIL+ gifts.

Growing together. Family product bundles.

Pollinators, backyard ecosystems, heirloom varieties.

Flagship sustainability moment. Winter growing + indoor products.

Ecosystem health, plastic reduction from home growing.

Patch-to-plate recipes. Winter meals from the garden.

Connection through growing. Referral prompt.

Photo challenge. Share garden stories. Build retargeting audiences.

Gifting: tool bundles, premium products, GIL+ Pro, gift cards.

Healthy environments, chemical-free growing.

Plant-forward eating from the garden. Recipe content.

Local food, access, cost-of-living angle. Conversion push.

Seasonal produce, plant-based living.

Circular economy in the garden.

Soil prep for summer. Compost. Soil meter products.

Kids, education, family growing. Pre-BFCM family warm-up.

End-of-year soil care. Light content.

Harvest, abundance, community celebration.