Grow It Local

Post-Awards → Subscriber Conversion

Conversion HIGH 2026-02-16

Objective

Warm audience — hit it hard with retargeting.

Channel Strategy

Email

Thank you to entrants with GIL+ trial CTA.

Social

Judging teasers, behind-the-scenes. Member spotlights.

Meta Ads

Retarget all Awards engagers with free trial offer.

Website

Awards page: judging in progress. Winners date teased.

Post-Awards → Subscriber Conversion

Type: Conversion | Priority: HIGH | Date: 2026-02-16

Channel Strategy

Email: Thank you to entrants with GIL+ trial CTA.

Social: Judging teasers, behind-the-scenes. Member spotlights.

Meta Ads: Retarget all Awards engagers with free trial offer.

Website: Awards page: judging in progress. Winners date teased.

Notes

Warm audience — hit it hard with retargeting.

Draft Deliverables

6 items

Email (2)

Awards Thank You + GIL+ Trial Offer draft
Subject Line
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Thanks for entering the GIL Awards

Preview Text
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Your entry is in -- here's what happens next (and a little something for you).

Body

Hey {{first_name}},
Thank you for entering the Grow It Local Awards. Seriously -- it means a lot that you shared your patch with us.
Our judges are now working through every entry, and we'll have more to share soon. In the meantime, we wanted to say thanks properly.
If you're not already a GIL+ member, we'd love you to try it -- free for 30 days. You'll get quarterly heirloom seed deliveries, step-by-step Grow Along guides, and member discounts in the shop. It's built for growers like you, and annual plans start from just $99/yr. No lock-in -- if it's not for you, cancel anytime within the trial.
You've already shown us what you can grow. Now let us help you grow even more.
[Start Your 30-Day Free Trial]
Happy growing,
The Grow It Local Team

Subject Line
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Your entry is in -- what happens next

Preview Text
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Judging is underway. Here's the timeline, plus something to keep you growing.

Body

Hey {{first_name}},
Your GIL Awards entry is officially in the hands of our judges. Costa, Mel Logozzo, Hannah Moloney, Connie Cao, and Kate Flood are working through every single entry -- and they're loving what they're seeing.
Here's what happens next: judging wraps up over the coming weeks, and we'll announce winners in early March. We'll keep you posted every step of the way.
In the meantime, autumn planting season is right around the corner. If you're not a GIL+ member yet, now's a great time to start. A 30-day free trial gets you quarterly heirloom seed deliveries (the autumn collection just went live), Grow Along guides, and 15% off the GIL shop. Annual plans from $99/yr.
[Try GIL+ Free for 30 Days]
Happy growing,
The Grow It Local Team

Subject Line
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You entered -- now keep the momentum

Preview Text
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Your patch impressed us. Here's how to take it even further this autumn.

Body

Hey {{first_name}},
We just wanted to say: your garden is worth celebrating. Thank you for sharing it with us in the GIL Awards.
Judging is underway, and we'll have news for you in early March. But here's the thing -- your garden doesn't stop just because entries have closed. Autumn is coming, and it's one of the best seasons to grow.
If you're not a GIL+ member, here's what you're missing: every quarter, we send heirloom seeds chosen for Australian conditions, paired with a Grow Along guide that tells you exactly what to plant and when. Members also get 15% off everything in the GIL shop.
Try it free for 30 days on any annual plan. If it's not for you, cancel anytime -- no hard feelings. Plans start from $99/yr.
[Start Your Free Trial]
Happy growing,
The Grow It Local Team

Post-Awards Thank You + Trial CTA draft
Subject Line
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Thanks for entering the GIL Awards

Preview Text
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Your entry is in -- now here's how to get even more from Grow It Local.

Body

Hey {{first_name}},
Thank you for entering the Grow It Local Awards. Seriously -- every entry we received reminded us why this community is so special.
Our judges are now going through every single entry, and we'll be announcing winners in early March. We'll keep you posted.
In the meantime, if you loved being part of the Awards, there's a whole lot more where that came from.
GIL+ members get:

  • Quarterly heirloom seed deliveries (autumn seeds just went live)
  • 15% off everything in the GIL shop
  • Access to expert advice from Costa, Paul West, Mel Logozzo, and more
  • The Grow Along seasonal planting guide
    You can try it free for 30 days on an annual plan -- no lock-in, cancel anytime.
    [Start your free 30-day trial]
    Good luck with the Awards -- we'll be in touch soon.
    Happy growing,
    The Grow It Local Team

Subject Line
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What 3,000+ growers just did

Preview Text
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You entered the GIL Awards -- and you're in great company. Here's what's next.

Body

Hey {{first_name}},
You just did something that thousands of growers across Australia also did this year: you entered the Grow It Local Awards. And that's something to feel genuinely good about.
Our judging panel -- Costa, Mel Logozzo, Hannah Moloney, Connie Cao, and Kate Flood -- are now working through every entry. Winners will be announced in early March.
While you wait, we wanted to let you know about GIL+. It's our membership for growers who want to take their garden to the next level. You get quarterly heirloom seeds, the Grow Along planting guide, 15% off the shop, and access to expert tips from the same people judging your entry.
Annual plans start from $99/yr, and you can try it free for 30 days. No lock-in, cancel anytime.
[Try GIL+ free for 30 days]
Happy growing,
The Grow It Local Team

Subject Line
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Autumn seeds just went live

Preview Text
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You entered the Awards -- now here's a free way to keep the growing going.

Body

Hey {{first_name}},
First things first: thank you for entering the GIL Awards. The judging panel is on it, and we'll have news in early March.
Now, here's something we think you'll love. Our autumn heirloom seed collection just went live -- and GIL+ members are already getting their quarterly deliveries sorted.
If you're not a member yet, here's the short version: for $99/yr, you get four seasonal seed deliveries, a Grow Along guide that tells you exactly what to plant each quarter, and 15% off everything in the GIL shop. Costa, Paul West, and Mel Logozzo are among the experts behind the content.
You can try the whole thing free for 30 days. If it's not your cup of tea, cancel anytime -- no questions, no hassle.
Autumn is the best season to grow. Don't let it pass you by.
[Start your free 30-day trial]
Happy growing,
The Grow It Local Team

Social (2)

Awards Judging Underway Teaser Instagram draft
Caption
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The judges are in. 👀 Entries for the 2026 Grow It Local Awards have officially closed -- and now the hard part begins. Our judging panel (including Costa, Mel Logozzo, and Hannah Moloney) are working through every single entry. We can already tell you this: the standard is incredible. Balcony gardens, backyard food forests, school patches, community plots -- the GIL community has outdone itself. We'll be sharing behind-the-scenes glimpses as judging progresses. Stay tuned for updates, and keep growing in the meantime. Who's keen to see the winners? 🙋
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #JudgingDay #HomegrownAustralia #GrowYourOwn #GardeningAustralia #BackyardGarden ---

Caption
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Entries closed. Judging started. And we're genuinely blown away. 🤯 The 2026 GIL Awards received entries from every corner of Australia -- tiny balcony gardens, sprawling backyard patches, school plots, and community spaces that are feeding whole neighbourhoods. Our judges (Costa, Mel Logozzo, Hannah Moloney, Connie Cao, Kate Flood) have their work cut out for them. Winners will be announced in early March. In the meantime -- tell us, what's growing in YOUR patch right now? Drop a photo in the comments. 📸
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #GardeningAustralia #GrowYourOwn #ShowUsYourGarden #CommunityGarden #HomegrownFood ---

Caption
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A sneak peek behind the scenes of GIL Awards judging... 🌿 We can't reveal anything yet (our judges are sworn to secrecy), but here's what we CAN say: - The entries this year are next level - Every state and territory is represented - Costa has already said "wow" at least a dozen times - We're going to need more tea for these judging sessions Winners announced in early March. Stay tuned -- and keep growing. What category are you most excited about? Tell us below. 👇
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #BehindTheScenes #JudgingPanel #GardeningAustralia #GrowYourOwn #HomegrownAustralia

Judging Tease + Member Spotlight Instagram draft
Caption
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The judges are in. The entries are incredible. And we genuinely can't pick favourites (yet). 🌱 The GIL Awards judging is underway, and our panel -- Costa, Mel Logozzo, Hannah Moloney, Connie Cao, and more -- are working through every single entry. Winners announced in early March. Stay tuned. While you wait, have you checked out what GIL+ members get? Quarterly heirloom seeds, expert advice, 15% shop discount, and the Grow Along planting guide. Try it free for 30 days -- link in bio.
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #GardeningAustralia #GrowYourOwn #HomegrownAustralia #BackyardGarden ---

Caption
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While the judges deliberate, your garden doesn't have to wait. 🌿 The GIL Awards judging is happening right now. Costa, Mel Logozzo, Hannah Moloney, and the crew are going through every entry -- and we'll have winners in early March. In the meantime, autumn planting season is almost here. GIL+ members are already getting their quarterly heirloom seeds delivered, plus Grow Along guides, shop discounts, and expert advice. Not a member? Try it free for 30 days. Link in bio. What are you planning to plant this autumn? Tell us below. 👇
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #AutumnPlanting #GrowYourOwn #GardeningAustralia #HeirloomSeeds #SeasonalGrowing ---

Caption
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Meet some of the people judging your gardens. 🏆 This year's GIL Awards panel includes Costa, Mel Logozzo, Hannah Moloney, Connie Cao, and Kate Flood -- and they've been blown away by the quality of entries. "Every garden tells a story," Costa told us. "That's what makes judging so hard -- and so rewarding." Winners announced in early March. Keep an eye on this space. And if the Awards got you inspired to grow even more, GIL+ members get quarterly seeds, expert guides, and 15% off the shop. Free 30-day trial -- link in bio. 🌱
Hashtags

#GrowItLocal #GIL #GILAwards #GILAwards2026 #JudgingPanel #MeetTheJudges #GardeningAustralia #GrowYourOwn #CommunityGarden

Meta Ads (2)

Post-Awards Retarget Free Trial Ad draft
Primary Text
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You entered the GIL Awards -- now keep the momentum going. Try GIL+ free for 30 days. Plans from $99/yr.

Headline
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Your Garden Deserves GIL+

Description
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30-day free trial on annual

CTA Start Free Trial ---
Primary Text
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Thanks for entering the GIL Awards. Want seasonal seeds, guides, and discounts? Try GIL+ free for 30 days.

Headline
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Try GIL+ Free for 30 Days

Description
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Seeds, guides, and more

CTA Start Free Trial ---
Primary Text
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Loved entering the GIL Awards? Take your garden further with GIL+ -- quarterly seeds, Grow Alongs, and shop discounts.

Headline
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Keep Growing with GIL+

Description
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Annual plans from $99/yr

CTA Learn More
Retarget Awards Engagers with Trial draft
Primary Text
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Loved the GIL Awards? Get more from Grow It Local with a free 30-day GIL+ trial. Seeds, experts, discounts.

Headline
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Try GIL+ Free for 30 Days

Description
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Heirloom seeds + expert tips

CTA Start Free Trial ---
Primary Text
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You entered the Awards -- now keep growing. GIL+ members get quarterly seeds and 15% off the shop.

Headline
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Keep the Momentum Going

Description
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30-day free trial

CTA Start Free Trial ---
Primary Text
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Quarterly heirloom seeds. Expert advice from Costa and crew. 15% off. Try GIL+ free for 30 days.

Headline
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Your Garden Deserves GIL+

Description
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Free trial, no lock-in

CTA Start Free Trial