Product Bundle Launch Wk 3: Experienced + Tools
Objective
Week 3 of 3.
Channel Strategy
Premium range featured: Propagation Pro, Season Extension, Darlac Workshop.
Social
Tool enthusiast content. Big backyard content.
Meta Ads
Higher AOV targeting. Gardening enthusiast + tool brand interests.
Website
Blog: 'The right tools for serious growers.'
Product Bundle Launch Wk 3: Experienced + Tools
Type: Product Launch | Priority: HIGH | Date: 2026-04-27
Channel Strategy
Email: Premium range featured: Propagation Pro, Season Extension, Darlac Workshop.
Social: Tool enthusiast content. Big backyard content.
Meta Ads: Higher AOV targeting. Gardening enthusiast + tool brand interests.
Website: Blog: βThe right tools for serious growers.β
Products Featured
- Propagation Pro $187.80
- Darlac Workshop $599.25
- Production Powerhouse $494.85
Notes
Week 3 of 3.
Draft Deliverables
3 items
Email (1)
For growers who want the good stuff
Premium bundles and serious tools for experienced gardeners. Week 3 of our launch is here.
Hey {{first_name}},
This one's for the seasoned growers. The ones who know their soil pH, have opinions about secateurs, and can spot a nutrient deficiency from three metres away.
Week 3 of our bundle launch features our premium and experienced-grower range -- serious tools and supplies for people who take their growing seriously.
Propagation Pro -- $187.80
For growers who want to propagate their own plants. Quality propagation gear, heat mats, trays, and everything you need to multiply your garden without multiplying your spend.
Production Powerhouse -- $494.85
The big one. This bundle is for growers with space and ambition. Premium tools, bulk seed varieties, and the infrastructure to run a seriously productive patch.
Darlac Workshop -- $599.25
A curated collection of Darlac's finest hand tools. If you appreciate tools that are built to last and a pleasure to use, this is the bundle for you.
All bundles are delivered to your door via our partnership with Mr Fothergills. GIL+ members save 15% on every order (20% for Pro members).
[Shop experienced grower bundles]
That's all 24 bundles now live in the GIL shop. Whether you're a first-timer or a full-time food grower, there's a bundle built for you.
Happy growing,
The Grow It Local Team
Social (1)
#GrowItLocal #GardenTools #ExperiencedGardener #Darlac #GrowYourOwn #PremiumGarden #PropagationStation #ProductiveGarden #GardenGear #SeriousGrower ---
Meta Ads (1)
Serious about growing? Our premium bundles feature Darlac tools and pro-grade supplies. Built for growers who want the best.
Premium tools. Serious results.
Pro bundles from $187.80
Products Featured