Welcome Packs + Starter Kits Launch

Hey {{first_name}},
We've been working on something special, and it's finally here -- every new GIL+ member now receives a welcome pack when they join.
It's our way of saying thanks for being part of this community. And depending on your tier, here's what you'll get:
GIL+ Base ($99/yr) -- a welcome pack with everything you need to get started: your first seasonal seed selection, a getting-started guide, and a few surprises we think you'll love.
GIL+ Grower ($169/yr) -- everything in the welcome pack, plus the Grower Kit with tools and resources to take your growing to the next level.
GIL+ Pro ($249/yr) -- the full experience. Welcome pack, Pro Kit, premium tools, and exclusive access to workshops and events.
Every annual plan starts with a 30-day free trial, so you can explore everything risk-free. And yes, you still get the welcome pack.
[Join GIL+ and Get Your Welcome Pack]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Remember the feeling of getting a really good gift in the post? That's what we've been building.
Every new GIL+ member now receives a welcome pack -- a physical box delivered to your door with everything you need to start growing (or grow better).
What's inside depends on your tier:
Base members get a seasonal seed selection and a getting-started guide. It's curated, it's practical, and it's designed to get you in the garden from day one.
Grower members get all of that, plus the Grower Kit -- quality tools and seeds chosen by our expert team to level up your patch.
Pro members get the works. Premium tools, expanded seed selection, and exclusive extras that aren't available anywhere else.
The best part? It's all included in your membership. No extra cost.
[See what's in each pack]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We've heard from a lot of people over the years that the hardest part of growing food isn't the growing itself -- it's knowing where to start.
So we fixed that.
Every new GIL+ member now gets a welcome pack when they join. Seeds, guides, and everything you need to go from "I'd like to grow something" to actually growing it.
Grower and Pro members get even more -- starter kits with quality tools, expanded seed selections, and resources curated by Costa, Paul West, Mel, and our expert team.
No need to research what to buy. No overwhelming trips to the garden centre. Just open the box and get started.
Every annual plan includes a 30-day free trial. Your welcome pack ships as soon as you join.
[Get Your Welcome Pack -- Join GIL+]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
You're already part of the GIL+ community, which is brilliant. But we wanted to let you know about something new.
GIL+ Grower and Pro members now receive welcome packs and starter kits -- delivered to your door, included in the membership.
GIL+ Grower ($169/yr):
Everything in your Base plan, plus a Grower Kit with quality tools and seeds, expert content, and priority workshop access.
GIL+ Pro ($249/yr):
The full experience. Pro Kit with premium tools, 20% off in the shop (that's 5% more than your current discount), and exclusive expert sessions with Costa, Paul West, and the crew.
Upgrading is simple, and you only pay the difference.
[See the kits and upgrade]
No pressure at all -- your Base membership is great as-is. But if you want more from your growing, these tiers were built for you.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Quick update for you as a GIL+ Base member.
We've just launched welcome packs and starter kits for our Grower and Pro tiers, and they're worth a look.
The Grower Kit ($169/yr) comes with quality tools and seeds curated by our experts, plus everything you already love about Base. Think of it as your membership levelled up -- deeper content, priority workshop access, and a physical kit delivered to your door.
The Pro Kit ($249/yr) goes even further. Premium tools, expanded seed selection, exclusive extras, and 20% off the shop (that's an extra 5% on top of your current discount).
Both kits are included in the membership -- no extra cost on top.
[Check out what's in each kit]
Your Base membership isn't going anywhere. But if you've been wanting more, now might be the right time.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
As a GIL+ Base member, you already get 15% off in the shop. But did you know that Pro members get 20%?
That extra 5% adds up quickly -- especially if you're buying seeds, tools, or seasonal bundles throughout the year. And now, Pro members also receive a premium starter kit delivered to their door.
Here's what upgrading to Pro ($249/yr) gets you on top of your current Base plan:

• Pro Kit with premium tools and expanded seed selection
• 20% off the entire GIL shop (up from 15%)
• Exclusive expert sessions with Costa, Paul West, and the crew
• First access to everything new we launch
  Or if Pro feels like a jump, Grower ($169/yr) is a solid middle ground -- Grower Kit, expanded content, and priority workshop access.
  Upgrading is easy and you only pay the difference.
  [See upgrade options]
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
We've been working on something special -- and it's finally here.
Every new GIL+ Grower and Pro member now receives a welcome pack and starter kit, delivered straight to your door. It's everything you need to hit the ground running (or hit the garden digging, more accurately).
Grower Kit (included with GIL+ Grower -- $169/yr):
Your welcome pack plus quality tools and seeds to get your patch set up properly. Think of it as your growing starter pack, curated by our experts.
Pro Kit (included with GIL+ Pro -- $249/yr):
The works. Premium tools, expanded seed selection, and exclusive extras you won't find anywhere else. This is the kit for growers who want the full experience.
Both kits are included in your membership -- no extra cost. And both tiers come with a 30-day free trial on annual plans.
[See what's in each kit]
Already a GIL+ Base member? You can upgrade to Grower or Pro anytime to get your kit.
[Upgrade your membership]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We've always believed the best way to start growing is to just start. But we also know that "just start" is easier said than done when you don't know what you need.
So we built welcome packs and starter kits for new GIL+ members. Everything curated. Everything delivered. No guesswork.
The Grower Kit comes with GIL+ Grower ($169/yr). Quality tools, expert-picked seeds, and a getting-started guide that actually makes sense. It's designed to get you from zero to growing in a weekend.
The Pro Kit comes with GIL+ Pro ($249/yr). Premium tools, expanded seed selection, exclusive extras, and the confidence that you've got the best gear from day one.
Both include a 30-day free trial on annual plans. Your kit ships as soon as you join.
[Choose your kit]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We asked our experts one question: "If someone was starting their first food garden tomorrow, what would you give them?"
Their answers became our new welcome packs and starter kits.
The Grower Kit (included with GIL+ Grower at $169/yr) is the practical starter -- quality tools and seeds chosen by people who actually know what works. No gimmicks, no fluff, just the gear that makes a real difference.
The Pro Kit (included with GIL+ Pro at $249/yr) is for growers who want the top shelf. Premium tools, expanded seed selection, and extras hand-picked by Costa, Paul West, and the crew.
Both kits ship to your door when you join. Both tiers include a 30-day free trial on annual plans.
[See what's inside each kit]
Already a Base member? Upgrading is easy -- and your kit ships straight away.
[Upgrade and get your kit]
Happy growing,
The Grow It Local Team

Segmentation note: Base members get an upgrade-focused version. Non-members get the full pitch. Grower/Pro members get a "your kit is coming" version.