Grow It Local

Easter Weekend

Campaign MED 2026-04-03

Objective

School holidays overlap.

Channel Strategy

Email

Easter gift guide: gift cards + family bundles. Kids activities.

Social

Easter garden content for families. Kids planting. UGC.

Meta Ads

Gift card + family bundle campaign. Parent targeting.

Website

Easter gift card feature. Family bundles promoted.

Easter Weekend

Type: Campaign | Priority: MED | Date: 2026-04-03

Channel Strategy

Email: Easter gift guide: gift cards + family bundles. Kids activities.

Social: Easter garden content for families. Kids planting. UGC.

Meta Ads: Gift card + family bundle campaign. Parent targeting.

Website: Easter gift card feature. Family bundles promoted.

  • Gift cards
  • Little Gardeners $66.80
  • Family Food Factory $148.35

Notes

School holidays overlap.

Draft Deliverables

4 items

Email (2)

Easter Garden Gift Guide draft
Subject Line
33/50

Easter gifts that grow (not melt)

Preview Text
74/90

Gift cards, family bundles, and garden activities for the school holidays.

Body

Hey {{first_name}},
Easter's nearly here, and if you're after a gift that lasts longer than a chocolate egg (no judgement -- we love chocolate eggs too), we've got you covered.
For the kids:
The Little Gardeners bundle ($66.80) is packed with everything to get young ones excited about growing their own food. Perfect school holiday activity.
For the whole family:
The Family Food Factory bundle ($148.35) is a full family growing project. Seeds, tools, and guides that'll keep everyone busy over the long weekend and beyond.
For the hard-to-buy-for:
A GIL gift card lets them choose what they need. Seeds, tools, a GIL+ membership -- they pick, you get the credit.
GIL+ members save 15% on all bundles (20% for Pro members).
[Browse Easter gift ideas]
Have a wonderful Easter, {{first_name}}. May your garden grow and your chocolate stash last.
Happy growing,
The Grow It Local Team

Subject Line
35/50

School holidays sorted (no screens)

Preview Text
79/90

Garden bundles and activities to keep the family busy this Easter long weekend.

Body

Hey {{first_name}},
Two weeks of school holidays. A four-day long weekend. And the inevitable question: "What are we going to DO?"
Here's an idea: get the family into the garden.
Autumn is one of the best planting seasons in Australia -- the soil's still warm, the days are mild, and there are loads of crops that thrive in cooler weather. It's a perfect time to start a family growing project.
We've made it easy with two bundles built for exactly this:
Little Gardeners -- $66.80
Seeds, child-friendly tools, and a growing guide designed for small hands. Let the kids pick, plant, and water their own patch. They'll be checking on their seedlings every morning.
Family Food Factory -- $148.35
A bigger project for the whole family. More seed varieties, quality tools, and a guide that turns your backyard into a productive food garden. This one keeps giving well beyond the school holidays.
Both bundles are delivered to your door through our partnership with Mr Fothergills. GIL+ members save 15% on every order (20% for Pro).
[Shop family bundles]
Happy Easter and happy growing,
The Grow It Local Team

Subject Line
35/50

The Easter gift guide for gardeners

Preview Text
83/90

Bundles, gift cards, and growing kits for every gardener on your list. From $66.80.

Body

Hey {{first_name}},
Looking for Easter gifts that aren't chocolate? (Or at least, not only chocolate?)
We've put together a quick gift guide for the growers in your life:
For the green-thumbed grandparent:
The Confidence Builder bundle ($144.85) -- quality seeds, tools, and growing guides for someone who already knows their way around a patch but would love some new varieties to try.
For the friend who keeps saying "I should start a garden":
The First-Time Grower bundle ($69.80) -- everything they need to finally get started. No excuses left.
For the family with young kids:
The Little Gardeners bundle ($66.80) -- kid-friendly seeds, small tools, and a guide that makes growing food feel like an adventure.
For the person who has everything:
A GIL gift card -- they choose their own seeds, tools, bundles, or even a GIL+ membership.
All bundles ship via Mr Fothergills, so there's still time to order before Easter.
GIL+ members save 15% on all bundles (20% for Pro members). Not a member? Start a 30-day free trial on any annual plan.
[Shop the Easter gift guide]
Happy growing,
The Grow It Local Team

Easter Gift Guide draft
Subject Line
35/50

Last chance for Easter garden gifts

Preview Text
77/90

Order by Wednesday for delivery before the long weekend. Bundles from $66.80.

Body

Hey {{first_name}},
Easter's this weekend, and if you're still looking for a gift that isn't chocolate (or at least, not just chocolate), there's still time.
Here are our top picks for the long weekend:
Little Gardeners -- $66.80
A complete growing kit for kids. Fun seeds, child-friendly tools, and a guide that turns the backyard into an adventure. Perfect for keeping them busy over the school holidays.
Family Food Factory -- $148.35
A full family growing project. Enough seeds and tools to turn the Easter long weekend into the start of a productive autumn patch.
GIL Gift Card
Let them choose. Seeds, tools, bundles, or a GIL+ membership -- they decide.
All bundles ship via Mr Fothergills. Order by Wednesday to give yourself the best chance of delivery before Easter.
GIL+ members save 15% on all bundles (20% for Pro).
[Shop Easter gifts]
Happy Easter and happy growing,
The Grow It Local Team

Subject Line
36/50

Your Easter long weekend garden plan

Preview Text
82/90

Four days off. Perfect weather. Here's how to make the most of your autumn garden.

Body

Hey {{first_name}},
Four days off. Mild autumn weather. No better time to get into the garden.
Whether you're starting fresh or adding to an existing patch, the Easter long weekend is one of the best planting windows of the year. The soil's still warm, the days are cooling down, and there's a long list of crops that thrive when you plant them now.
Here's a quick weekend plan:

  • Friday -- prep your beds. Turn the soil, add compost, and get everything ready for planting.
  • Saturday -- plant your autumn crops. Lettuce, spinach, peas, broad beans, broccoli, and Asian greens all love going in now.
  • Sunday -- get the kids involved. Our Little Gardeners bundle ($66.80) has everything they need to start their own patch.
  • Monday -- sit back, eat some chocolate, and admire what you've done.
    Need seeds and tools? Our product bundles are in the shop now, from $66.80 for families to $144.85 for growers levelling up. All curated by our team and delivered to your door.
    GIL+ members save 15-20% on every order.
    [Shop bundles for the long weekend]
    Happy Easter,
    The Grow It Local Team

Subject Line
30/50

Give them a garden this Easter

Preview Text
76/90

Garden bundles make thoughtful gifts that last well beyond the long weekend.

Body

Hey {{first_name}},
Here's a thought for Easter: instead of (or alongside) the chocolate, give someone a reason to get outside and grow something.
Our garden bundles make genuinely thoughtful gifts -- they're curated, practical, and they keep giving long after the long weekend is over. Here's who they're perfect for:
The niece or nephew who loves being outdoors:
Little Gardeners bundle -- $66.80. Kid-friendly seeds, small tools, and a growing guide. They'll be checking on their plants every day.
The friend who just moved into a place with a garden:
First-Time Grower bundle -- $69.80. Everything they need to start their first patch. No guesswork.
The parent or grandparent who already grows:
Confidence Builder bundle -- $144.85. New varieties, quality tools, and a reason to try something different this season.
Not sure what they'd want?
A GIL gift card lets them pick. Seeds, tools, bundles, or a GIL+ membership -- their call.
All bundles are delivered to your door through our partnership with Mr Fothergills. GIL+ members save 15% on every order (20% for Pro members).
[Browse the gift guide]
Happy growing,
The Grow It Local Team

Social (1)

Easter Garden Activities with Kids Instagram draft
Caption
818/2200
Forget the egg hunt for a sec -- try a SEED hunt this Easter. ðŸŒąðŸĨ• Here are 3 Easter garden activities the kids will actually love: ðŸĢ **Seed hunt** -- hide seed packets around the garden instead of (okay, alongside) the chocolate. Let them plant what they find. ðŸŠī **Eggshell seedlings** -- crack your Easter eggs carefully, fill the shells with potting mix, and plant a seed in each one. Tiny greenhouses, zero waste. ðŸŽĻ **Paint a pot** -- grab some terracotta pots and let the kids go wild. Then fill them with herbs or flowers they can look after themselves. School holidays sorted. Garden memories made. And maybe a few chocolate eggs consumed along the way. ðŸŦ What's your favourite Easter garden activity? Drop it below 👇 🔗 Link in bio for our Little Gardeners bundle -- everything they need to start growing.
Hashtags

#GrowItLocal #EasterGarden #KidsInTheGarden #GardenActivities #EasterHolidays #GrowYourOwn #SchoolHolidayFun #FamilyGardening #EasterWeekend #LittleGardeners ---

Caption
691/2200
Easter gift idea that isn't chocolate. ðŸŒąðŸŽ (Okay, it can be alongside the chocolate.) Our Little Gardeners bundle ($66.80) is a complete growing kit for kids: fun seed varieties, child-friendly tools, and a step-by-step guide. It's the kind of gift that keeps giving -- they'll be checking on their seedlings every day. And for the whole family, the Family Food Factory bundle ($148.35) is a full backyard growing project. Seeds, tools, and a guide to turn the Easter long weekend into the start of something bigger. Both bundles are in the GIL shop now, delivered to your door via @mrfothergillsaustralia. GIL+ members save 15-20%. Tag someone who'd love this for Easter 👇 🔗 Link in bio.
Hashtags

#GrowItLocal #EasterGifts #GardenGifts #KidsGardening #FamilyGardening #GrowYourOwn #EasterIdeas #GardenBundle #SchoolHolidays #GiftIdeas ---

Caption
828/2200
Save this for the school holidays. 📌 5 things to do in the garden with kids this Easter: 1. ðŸĨš **Easter seed hunt** -- hide seed packets around the garden. They plant what they find. 2. ðŸŒą **Eggshell seedlings** -- plant seeds in empty eggshells filled with potting mix. Watch them sprout. 3. ðŸŽĻ **Decorate a pot** -- paint terracotta pots, then plant herbs or flowers inside. 4. ðŸĨ• **Carrot challenge** -- plant carrot seeds and see whose grows the longest by the end of term. 5. 📓 **Start a garden journal** -- kids draw what they planted, where they planted it, and track how it grows. No screens required. Maximum outdoor time. And they might just fall in love with gardening. Our Little Gardeners bundle ($66.80) has seeds, tools, and a guide to get them started. Link in bio. What garden activities do your kids love? 👇
Hashtags

#GrowItLocal #SchoolHolidays #KidsInTheGarden #EasterActivities #GardenActivities #GrowYourOwn #FamilyGardening #OutdoorKids #SchoolHolidayIdeas #EasterGarden

Meta Ads (1)

Easter Garden Gifts Campaign draft
Primary Text
89/125

Easter gifts that grow, not melt. Garden bundles, gift cards, and family fun from $66.80.

Headline
24/40

Give the gift of growing

Description
26/30

Garden bundles from $66.80

CTA Shop Now ---
Primary Text
100/125

Looking for Easter gifts the kids will actually use? Our Little Gardeners bundle has it all. $66.80.

Headline
30/40

Easter sorted. Garden started.

Description
27/30

Family bundles + gift cards

CTA Shop Now ---
Primary Text
103/125

Skip the sugar rush. Give them a garden this Easter. Bundles, gift cards, and growing kits from $66.80.

Headline
25/40

A gift that keeps growing

Description
22/30

Delivered to your door

CTA Shop Now

Products Featured

Gift cardsLittle Gardeners $66.80Family Food Factory $148.35