Mid-Year Re-engagement

Hey {{first_name}},
It's been a little quiet from your end -- and that's okay. Life gets busy, winter sets in, and sometimes the garden (and the inbox) takes a back seat.
But we didn't want you to miss out on what's been happening at Grow It Local, because quite a lot has changed since you last stopped by.
Here's what's new:

• 24 product bundles across 6 categories -- from beginner kits to indoor growing setups, all curated by our experts and dropshipped to your door.
• Winter seasonal bundles designed for cold-weather growing, so your patch doesn't have to go dormant.
• Quarterly heirloom seed deliveries with 20 varieties in the Rainbow Range -- delivered to GIL+ members four times a year.
• New expert content from Costa, Paul West, and the team -- fresh guides, tips, and seasonal advice to keep you growing.
  Whether you're a windowsill grower or you've got a full backyard setup, there's something here for you. And if you've been thinking about giving GIL+ a go, annual plans come with a 30-day free trial.
  We'd love to have you back in the community.
  [See What's New]
  Happy growing,
  The Grow It Local Team

Segmentation note: This email targets subscribers who haven't opened or clicked in 60+ days. Exclude lapsed members (they receive the win-back email instead).

Hey {{first_name}},
Winter is actually one of the best times to start (or restart) growing. The weather's cooler, the soil is workable, and there's a whole range of crops that thrive in the cold months -- herbs, leafy greens, root veg, brassicas.
We've been building out some things at Grow It Local that make getting going even easier:

• 24 curated product bundles -- everything from a Kitchen Windowsill Bundle ($72.40) for indoor herb growing to a full HydroGarden Bundle ($112.35) for year-round soil-free harvests.
• Winter Seasonal Bundle -- seeds, tools, and guides picked specifically for cold-weather growing.
• Expert content from Costa, Paul West, Mel Logozzo, and Hannah Moloney -- new guides and tips landing regularly.
• Quarterly heirloom seed deliveries for GIL+ members -- 20 varieties from the Rainbow Range, delivered four times a year.
  You don't need a big setup. A pot on the kitchen bench is a real garden. And if you want support, the community is here.
  GIL+ annual plans start at $99/yr with a 30-day free trial. Come have a look.
  [Explore Winter Growing]
  Happy growing,
  The Grow It Local Team

Segmentation note: Targets subscribers who haven't opened or clicked in 60+ days. Exclude lapsed members. Seasonal angle designed to re-engage through practical value.

Hey {{first_name}},
We've got some new things to share -- and we think you'll want to see them.
Costa, Paul West, Mel Logozzo, and the team have been putting out fresh winter growing content. Practical stuff: what to plant right now, how to keep your herbs going indoors, cold-weather soil tips, and seasonal recipes using what you harvest.
That's on top of some bigger updates at Grow It Local:

• 24 product bundles across 6 categories -- curated kits for every type of grower, from beginners to experienced hands.
• Quarterly heirloom seed deliveries for GIL+ members -- 20 varieties from the Rainbow Range, delivered to your door.
• A growing community of Aussie gardeners sharing tips, patch pics, and winter recipes.
  The community's been busy. We'd love for you to be part of it again.
  GIL+ annual plans start at $99/yr with a 30-day free trial. No commitment, just good growing.
  [See the Latest from GIL]
  Happy growing,
  The Grow It Local Team

Segmentation note: Targets subscribers who haven't opened or clicked in 60+ days. Exclude lapsed members. Expert-led angle designed to re-engage content-motivated subscribers.

Hey {{first_name}},
We noticed your GIL+ membership lapsed -- and we get it. Sometimes the timing isn't right, or things just slip off the radar. No hard feelings.
But before you write us off completely, we wanted to share what's changed since you were last a member. Because honestly? Quite a bit.
What's new in GIL+:

• 24 product bundles across 6 categories. Whether you're just starting out or you've been growing for years, we've built curated kits that take the guesswork out of setting up your patch. Everything from kitchen windowsill setups ($72.40) to full hydro systems ($112.35).
• Quarterly heirloom seed deliveries. Four times a year, you'll get a delivery of seeds from our Rainbow Range -- 20 heirloom varieties chosen for the season.
• New expert guides and workshops. Costa, Paul West, Mel Logozzo, Hannah Moloney, and more -- fresh content landing regularly.
• Member discounts on everything in the shop. 15% off at Base and Grower level, 20% off at Pro.
  We've also grown the community. More growers, more shared tips, more patch pics, more recipes. It's the kind of place you want to hang out -- especially in winter when everyone's figuring out what to grow together.
  Your membership starts from $99/yr (or $12/mo), and annual plans come with a 30-day free trial. If you want to pick up where you left off, we've made it easy.
  [Rejoin GIL+]
  We'd love to have you back.
  Happy growing,
  The Grow It Local Team

Segmentation note: This email targets members whose membership lapsed in the last 3-6 months. Exclude active members and non-members (they receive different messaging).

Hey {{first_name}},
Remember those quarterly seed deliveries? The Rainbow Range -- 20 heirloom varieties, curated for the season, delivered to your door?
They're still going. And the winter delivery is a good one.
We know your membership lapsed, and that's fine. But we wanted to let you know what you're missing out on right now, because it's more than just seeds:

• 24 curated product bundles -- kitchen windowsill kits ($72.40), hydro setups ($112.35), winter seasonal bundles, and more. All dropshipped to your door.
• New expert content from Costa, Paul West, Mel Logozzo, and Hannah Moloney. Winter growing guides, seasonal planting tips, and recipes using what's in your patch.
• Member discounts of 15% (Base and Grower) or 20% (Pro) on everything in the shop.
• A community of Aussie growers sharing tips, harvest pics, and encouragement -- especially helpful during the quieter winter months.
  We've been building a lot. And honestly, it's the kind of membership that's worth more now than when you last had it.
  Rejoin from $99/yr (or $12/mo). Annual plans come with a 30-day free trial, so there's no risk in giving it another go.
  [Rejoin GIL+]
  Happy growing,
  The Grow It Local Team

Segmentation note: Targets members whose membership lapsed in the last 3-6 months. Seed delivery angle designed to appeal to members who originally joined for the Rainbow Range.

Hey {{first_name}},
A quick update from the team at Grow It Local, because a lot has happened since your membership lapsed.
We've added 24 curated product bundles across 6 categories. We've brought on new expert content from Costa, Paul West, Mel Logozzo, Hannah Moloney, Connie Cao, and Kate Flood. We've launched quarterly heirloom seed deliveries with 20 varieties in the Rainbow Range. And the community has grown -- thousands more growers sharing tips, recipes, and patch pics.
The short version: GIL+ is a better membership now than when you last had it.
Here's what's included when you rejoin:

• Quarterly seed deliveries -- 20 heirloom varieties, delivered to your door four times a year.
• Member discounts -- 15% off at Base ($99/yr) and Grower ($169/yr), 20% off at Pro ($249/yr).
• Expert content -- growing guides, seasonal tips, and workshops from Australia's best.
• Community access -- a place to ask questions, share wins, and get inspired by other growers.
• Product bundles -- from $72.40 for the Kitchen Windowsill Bundle to $112.35 for the HydroGarden Bundle.
  Annual plans come with a 30-day free trial. Monthly is available too, at $12/mo. Either way, we'd love to have you back.
  [Rejoin GIL+]
  Happy growing,
  The Grow It Local Team

Segmentation note: Targets members whose membership lapsed in the last 3-6 months. Direct, feature-rich approach designed for members who respond to value and comprehensiveness.