World Environment Day + Winter Start
Objective
FLAGSHIP SUSTAINABILITY MOMENT.
Channel Strategy
Winter growing guide + environment day. Trial CTA. Indoor bundle feature.
Social
Winter planting tips. Environmental impact. Indoor growing demos.
Meta Ads
Winter/indoor creative. Feature Windowsill + HydroGarden bundles.
Website
Seasonal content updated for winter. Blog: environmental impact.
World Environment Day + Winter Start
Type: Theme Day | Priority: HIGH | Date: 2026-06-05
Channel Strategy
Email: Winter growing guide + environment day. Trial CTA. Indoor bundle feature.
Social: Winter planting tips. Environmental impact. Indoor growing demos.
Meta Ads: Winter/indoor creative. Feature Windowsill + HydroGarden bundles.
Website: Seasonal content updated for winter. Blog: environmental impact.
Products Featured
- Kitchen Windowsill $72.40
- HydroGarden $112.35
Notes
FLAGSHIP SUSTAINABILITY MOMENT.
Draft Deliverables
4 items
Email (1)
Your winter garden changes the world
It's World Environment Day -- and your patch is already making a difference.
Hey {{first_name}},
Happy World Environment Day. And happy first week of winter.
Those two things go together more than you'd think. Because right now, while the days are short and the mornings are cold, your garden is quietly doing something remarkable. Every herb on your windowsill, every leafy green in your raised bed, every winter crop you're nurturing -- that's food that didn't travel thousands of kilometres in a refrigerated truck. It didn't come wrapped in plastic. It didn't need pesticides or preservatives.
Growing your own food in winter is one of the most practical things you can do for the planet. No grand gestures needed -- just a patch, some seeds, and a bit of patience.
If you're not sure where to start this winter, our Kitchen Windowsill Bundle ($72.40) has everything you need to grow herbs and greens indoors. Or go bigger with the HydroGarden Bundle ($112.35) for year-round growing regardless of the weather outside. Both are available with your GIL+ member discount -- 15% off for Base and Grower members, 20% off for Pro.
Not a GIL+ member yet? Start a 30-day free trial on any annual plan and see what growing local really looks like.
[Start Your Free Trial]
Happy growing,
The Grow It Local Team
Segmentation note: Non-members receive the trial CTA version above. Existing GIL+ members receive a version that leads with the bundle recommendations and skips the trial pitch. Lapsed members receive a version that ties into the re-engagement campaign later in June.
Social (1)
#GrowItLocal #WorldEnvironmentDay #WinterGarden #SustainableLiving #GrowYourOwn #GardeningAustralia #ReduceFoodMiles #WinterGrowing #HomegrownFood #PlasticFreeFood ---
Meta Ads (1)
This World Environment Day, grow something that matters. Join GIL+ and start your winter garden with a free 30-day trial.
Grow for the Planet This Winter
Free 30-day trial on annual plans
Website / Blog (1)
Your Winter Garden Is an Act of Sustainability
Growing food in winter cuts food miles, reduces packaging waste, and helps the planet. Here's why your cold-weather patch matters more than you think.
Show full draft
You don't need a bumper summer harvest to make a difference
When people think about sustainable living, they tend to picture big solar panels, electric cars, or zero-waste pantries. Rarely does a frosty winter garden come to mind. But it should.
Growing your own food -- even a small amount, even in the coldest months -- is one of the most practical, accessible things you can do for the environment. And unlike a lot of sustainability advice, it doesn't require an overhaul of your life. Just a patch of soil, a windowsill, or a few pots on the balcony.
This World Environment Day (5 June), we want to make the case for winter gardening as environmental action. Not the preachy kind. The kind where you step outside, pick a handful of herbs, and know that those herbs didn't travel a single kilometre to reach your plate.
The hidden environmental cost of winter produce
Most of the fresh produce you buy at the supermarket during winter has racked up serious mileage before it reaches your trolley. We're talking:
- Food miles: Leafy greens, herbs, and salad vegetables are often trucked interstate or flown in from overseas to meet winter demand.
- Refrigeration: Cold-chain logistics keep produce chilled from farm to shelf -- a significant energy cost, especially across long distances.
- Packaging: Winter produce tends to arrive in more plastic than summer fruit and veg, because it needs more protection in transit.
- Food waste: The longer food travels, the shorter its shelf life. That means more waste at every stage -- from warehouse to your kitchen bin.
None of this is meant to make you feel guilty about buying broccoli. But it puts your winter garden in perspective. Every bunch of silverbeet you grow at home is one that didn't need a truck, a cool room, or a plastic sleeve.
What you can grow right now
Winter gardening in Australia is more productive than most people realise. Depending on your climate zone, you can grow:
- Leafy greens: Spinach, silverbeet, kale, lettuce, rocket
- Herbs: Parsley, coriander, chives, thyme, rosemary
- Root vegetables: Carrots, beetroot, turnips, radishes
- Brassicas: Broccoli, cauliflower, cabbage, pak choy
- Alliums: Onions, garlic, spring onions, leeks
Even if you only have a windowsill, you can keep a steady supply of fresh herbs and microgreens going through the cooler months. Our Kitchen Windowsill Bundle ($72.40) is designed for exactly this -- everything you need to grow indoors when the weather won't cooperate.
For those with a bit more space, the HydroGarden Bundle ($112.35) lets you grow year-round without soil, making it perfect for apartments, balconies, or anyone who wants a reliable winter harvest without battling frost.
Small patch, real impact
Let's put some numbers behind it. If an average Australian household grows just 10% of their own produce over winter, that's roughly:
- 30-50 fewer plastic-wrapped items from the supermarket over three months
- Hundreds of food miles avoided per household
- Less food waste, because you pick only what you need, when you need it
Multiply that across a community of growers and the impact adds up quickly. This is what Grow It Local is all about -- not perfection, but participation. Every seed you plant is a small act of sustainability.
Indoor growing counts too
Don't have a backyard? That's fine. Indoor growing is legitimate growing, and it's one of the easiest ways to keep food production going through winter.
A few things that thrive indoors in winter:
- Herbs (parsley, basil, mint, chives)
- Microgreens and sprouts
- Lettuce and salad greens (in a bright spot)
- Chillies (if you have a warm, sunny window)
You don't need a greenhouse. You just need light, water, and a bit of attention. The barrier to entry is genuinely low.
It's not just about the food
Winter gardening has benefits beyond what ends up on your plate. Getting outside (or tending indoor plants) during the colder months is good for your mental health. It keeps you connected to the seasons. And it gives you something to nurture when everything else feels a bit dormant.
There's a reason so many GIL+ members tell us that gardening helps them feel grounded -- especially in winter, when it's tempting to retreat indoors and disconnect.
Get started this winter
If you're ready to make your winter garden count, here's how to start:
- Pick one or two easy crops that suit your space and climate. Don't overthink it.
- Set up a small indoor growing station if you don't have outdoor space.
- Check out our winter bundles for curated kits that take the guesswork out of getting started.
- Join GIL+ for quarterly heirloom seed deliveries, expert advice, and up to 20% off everything in the shop. Start a 30-day free trial on any annual plan.
Your winter garden might look small. But every leaf, every herb, every handful of homegrown food is one less thing the planet had to work to deliver to you. That's sustainability you can taste.
[Start your free trial]
Happy growing,
The Grow It Local Team
Last verified: 17 February 2026
Products Featured