World Photo Day
Objective
Major UGC opportunity. Build retargeting audiences.
Channel Strategy
Newsletter: community garden photos. 'Show us your patch.'
Social
Photo challenge: 'Best garden shot.' Reshare top submissions. Before/after.
Meta Ads
Boost UGC photo content. Build audiences for spring push.
Website
Community photo gallery (if resources allow).
World Photo Day
Type: Theme Day | Priority: MED | Date: 2026-08-19
Channel Strategy
Email: Newsletter: community garden photos. ‘Show us your patch.’
Social: Photo challenge: ‘Best garden shot.’ Reshare top submissions. Before/after.
Meta Ads: Boost UGC photo content. Build audiences for spring push.
Website: Community photo gallery (if resources allow).
Notes
Major UGC opportunity. Build retargeting audiences.
No draft deliverables yet for this campaign. Content will be generated for Q1-Q2 campaigns.