Price Rise + New Tiers Go Live

Hey {{first_name}},
Big news -- GIL+ just got an upgrade. We've launched three new membership tiers, each designed to match how you grow.
GIL+ Base -- $99/yr or $12/mo
Everything you need to get started: quarterly heirloom seed deliveries, expert growing guides, 15% off the GIL shop, and full community access.
GIL+ Grower -- $169/yr
For the keen grower ready to level up. Everything in Base, plus the Grower Kit, deeper content, and priority support.
GIL+ Pro -- $249/yr
The full experience. Everything in Grower, plus the Pro Kit, 20% shop discount, and exclusive access to workshops and events.
Every annual plan comes with a 30-day free trial, so you can explore everything before you commit. And if you're already a GIL+ member, your current plan is locked in -- nothing changes unless you want to upgrade.
Plus, welcome packs and starter kits are landing next week. More on that soon.
[See the New Tiers]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We've been building towards this for a while, and today it's live: GIL+ now has three membership tiers.
The idea is simple -- not everyone grows the same way, so your membership shouldn't be one-size-fits-all.
Just getting started? GIL+ Base ($99/yr or $12/mo) gives you quarterly heirloom seeds, growing guides, and 15% off the shop. It's everything you need to build confidence in your patch.
Already growing and want more? GIL+ Grower ($169/yr) adds the Grower Kit, expanded expert content, and priority workshop access. This is for the grower who wants to go deeper.
Want the full experience? GIL+ Pro ($249/yr) includes everything plus a Pro Kit, 20% off the shop, and exclusive sessions with Costa, Paul West, and the crew.
Every annual plan starts with a 30-day free trial. No lock-in.
[Find your tier]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
When we asked our community what they wanted from GIL+, the answer was clear: more options. Some of you wanted the essentials. Others wanted everything we could throw at you. Most of you were somewhere in between.
So we built three tiers:
Base ($99/yr or $12/mo) -- quarterly seeds, expert guides, 15% shop discount, community access. The foundation.
Grower ($169/yr) -- everything in Base, plus a Grower Kit delivered to your door, deeper expert content, and priority workshop access. For growers who are ready for more.
Pro ($249/yr) -- the works. Pro Kit, 20% off the shop, exclusive expert sessions, and first access to everything new we launch. This is the full GIL+ experience.
All annual plans include a 30-day free trial. And if you're already a member, your plan hasn't changed -- though upgrading is easy if you want to.
[Explore the new tiers]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Big news -- GIL+ just got an upgrade.
We've listened to what our community wants and built three membership tiers, so you can pick the one that fits how you grow:
GIL+ Base -- $99/yr or $12/mo
Everything you need to get started. Quarterly heirloom seed deliveries, the Grow Along planting guide, and 15% off in the GIL shop.
GIL+ Grower -- $169/yr
For growers ready to level up. Everything in Base, plus a Grower Kit (welcome pack with tools and seeds), expert content, and priority access to workshops.
GIL+ Pro -- $249/yr
The full experience. Everything in Grower, plus a Pro Kit, 20% off in the shop, and exclusive expert sessions with Costa, Paul West, and the crew.
All annual plans come with a 30-day free trial. And speaking of kits -- welcome packs and starter kits are launching next week.
[Explore the new GIL+ tiers]
If you're already a member, your plan hasn't changed. And if you want to upgrade, we'll make it easy.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Not everyone gardens the same way, and we think your membership should reflect that.
Starting today, GIL+ comes in three tiers:
Base ($99/yr or $12/mo) is for growers who want the essentials -- quarterly heirloom seeds, expert guides, and 15% off the shop. It's everything you need to grow with confidence.
Grower ($169/yr) is for the keen gardener who wants to go deeper. You get everything in Base, plus a Grower Kit delivered to your door, expanded expert content, and priority workshop access.
Pro ($249/yr) is for growers who want it all. Pro Kit, 20% shop discount, exclusive sessions with Costa and the experts, and first access to everything new we launch.
Every annual plan includes a 30-day free trial. Start with the tier that feels right, and upgrade anytime if you want more.
[See all three tiers]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We've spent months rethinking GIL+ membership, and today we're ready to show you what we've built.
The short version: three new tiers -- Base, Grower, and Pro -- designed around different levels of growing ambition.
The longer version:
Every tier gets quarterly heirloom seed deliveries, expert growing guides, the Grow Along planting calendar, shop discounts, and full community access.
Grower and Pro members also get welcome packs and starter kits (launching next week), expanded expert content, and workshop access.
Pro members get the premium treatment -- a Pro Kit with top-shelf tools, 20% off the shop, and exclusive sessions with Costa, Paul West, Mel Logozzo, and Hannah Moloney.
Pricing starts at $99/yr for Base, $169/yr for Grower, and $249/yr for Pro. All annual plans include a 30-day free trial.
[Explore the new GIL+ tiers]
Already a member? Your plan is locked in. But upgrading is easy if you fancy it.
Happy growing,
The Grow It Local Team

Segmentation note: Existing members get a reassurance email (your plan hasn't changed + upgrade option). Non-members get a fresh pitch with the three tiers.