Grow It Local

Mother's Day Campaign (starts Mon)

Campaign HIGH 2026-05-04

Objective

KEY REVENUE CAMPAIGN: Sun 10 May.

Channel Strategy

Email

Gift guide (Mon 4). Reminder (Thu 7). Last-minute digital gift card (Sat 9).

Social

'What mum taught me about growing' UGC. Gift ideas with bundles. Expert mums.

Meta Ads

Gift campaign with bundle creative. Target adult children. Increase budget.

Website

Mother's Day landing page with curated gift selection.

Mother’s Day Campaign (starts Mon)

Type: Campaign | Priority: HIGH | Date: 2026-05-04

Channel Strategy

Email: Gift guide (Mon 4). Reminder (Thu 7). Last-minute digital gift card (Sat 9).

Social: ‘What mum taught me about growing’ UGC. Gift ideas with bundles. Expert mums.

Meta Ads: Gift campaign with bundle creative. Target adult children. Increase budget.

Website: Mother’s Day landing page with curated gift selection.

  • Gift cards
  • GIL+ gifts
  • Indoor Herb Garden $112.35
  • Herb Haven $265.45
  • Weekend Gardener $95.75

Notes

KEY REVENUE CAMPAIGN: Sun 10 May.

Draft Deliverables

5 items

Email (3)

Mother's Day Gift Guide — Mon 4 May draft
Subject Line
35/50

The Mother's Day gift guide is here

Preview Text
80/90

Curated garden gifts for mum -- from herb gardens to instant digital gift cards.

Body

Hey {{first_name}},
Mother's Day is this Sunday (10 May) and we've pulled together a gift guide for the mum who loves to grow -- or the mum you'd love to get started.
Here are our top picks:
Weekend Gardener -- $95.75
Everything she needs to get growing. A brilliant starter bundle for mums who've been talking about a garden but haven't made the leap yet.
Indoor Herb Garden -- $112.35
Fresh herbs at her fingertips, right on the kitchen bench. Perfect for mums who cook with what they grow.
Herb Haven -- $265.45
The full herb experience. A generous setup for the mum who takes her garden (and her cooking) seriously.
GIL+ Membership Gift
Give her a year of seeds, guides, and growing support. Base starts at $99/yr with a 30-day free trial on annual plans.
Digital Gift Card -- Instant Delivery
Not sure what she'd love most? A GIL gift card lets her choose. Delivered instantly to her inbox -- perfect for last-minute gifting.
All bundles ship with care, and GIL+ members get 15% off (or 20% for Pro members).
[Shop the Mother's Day Gift Guide]
Happy growing,
The Grow It Local Team

Subject Line
35/50

Gifts for the mum who loves to grow

Preview Text
76/90

Garden bundles, memberships, and instant gift cards -- sorted before Sunday.

Body

Hey {{first_name}},
Mother's Day is this Sunday (10 May), and if your mum has ever picked a tomato from the garden and called it "better than anything from the shops," we've got a few ideas for you.
We've curated a gift guide with presents that actually get used -- no dusty candles, no bath bombs gathering cobwebs.
For the mum who's just getting started:
Weekend Gardener bundle -- $95.75. Everything she needs to start her first proper garden.
For the mum who grows herbs like it's a religion:
Indoor Herb Garden -- $112.35. Fresh basil, parsley, and coriander right on the kitchen bench.
For the mum who's already a serious grower:
Herb Haven -- $265.45. The full herb setup for someone who knows what she's doing.
Not sure what she'd pick?
A GIL digital gift card is delivered instantly to her inbox. She chooses what she wants. No guessing required.
GIL+ members save 15% on all bundles (20% for Pro). Not a member? Plans start at $99/yr with a 30-day free trial.
[Shop the Mother's Day Gift Guide]
Happy growing,
The Grow It Local Team

Subject Line
22/50

Sorted for Sunday yet?

Preview Text
89/90

Mother's Day garden gifts she'll actually use -- plus instant gift cards if you're stuck.

Body

Hey {{first_name}},
Mother's Day is this Sunday (10 May). If you haven't sorted a gift yet, no stress -- we've pulled together a guide that makes it easy.
Every gift in the guide is something mum can actually use in her garden or kitchen. Here's the short list:

  • Weekend Gardener ($95.75) -- A complete starter bundle. Great for the mum who keeps saying she wants to grow something.
  • Indoor Herb Garden ($112.35) -- Fresh herbs from the kitchen bench. Perfect for winter growing.
  • Herb Haven ($265.45) -- The serious setup for the mum who already has dirt under her nails.
  • GIL+ Membership (from $99/yr) -- Quarterly seed deliveries, growing guides, and member discounts all year. Includes a 30-day free trial.
  • Digital Gift Card -- Instant delivery to her inbox. She picks what she wants.
    GIL+ members get 15% off all bundles (20% for Pro members).
    [Shop the Mother's Day Gift Guide]
    Happy growing,
    The Grow It Local Team
Last-Minute Mother's Day — Sat 9 May draft
Subject Line
31/50

Last-minute gift? We've got you

Preview Text
87/90

Digital gift cards delivered instantly -- mum can pick her own garden goodies tomorrow.

Body

Hey {{first_name}},
Mother's Day is tomorrow and if you're reading this thinking "I still need a gift" -- you're in the right place.
GIL digital gift cards are delivered straight to her inbox, instantly. She can use them to shop garden bundles, pick up a GIL+ membership, or choose from our full range of growing gear. No shipping, no waiting, no awkward "it's on its way" conversations over brunch.
You can also gift a GIL+ membership directly -- it comes with quarterly heirloom seed deliveries, expert guides, and member discounts. Plans start at $99/yr with a 30-day free trial.
It takes about two minutes. Honestly, you'll spend more time choosing the card message.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Subject Line
29/50

Still need something for mum?

Preview Text
87/90

Instant digital gift cards -- no shipping, no stress, delivered to her inbox right now.

Body

Hey {{first_name}},
Mother's Day is tomorrow. If you're still figuring out a gift, here's the easiest option we can offer: a GIL digital gift card.
It's delivered instantly to her inbox. She can use it on garden bundles, individual seed packs ($5.95 each), growing gear, or a GIL+ membership -- whatever she's into.
No shipping. No waiting. No "I promise it's coming" at brunch.
If you'd rather give something more specific, you can also gift a GIL+ membership directly. It comes with quarterly heirloom seed deliveries from our Rainbow Range, expert growing guides, and 15% off the shop. Plans start at $99/yr.
Either way, you're sorted in under two minutes.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Subject Line
32/50

Two minutes to sort Mother's Day

Preview Text
77/90

GIL gift cards land in her inbox instantly. She picks what she wants to grow.

Body

Hey {{first_name}},
Tomorrow is Mother's Day, and if you're reading this, you probably need a plan.
Good news: GIL digital gift cards are instant. Pick an amount, add a personal message, and it lands in mum's inbox before you've finished your coffee. She gets to choose exactly what she wants -- garden bundles, heirloom seed packs, growing accessories, or a GIL+ membership.
And if mum's the kind who'd love the surprise of seeds turning up at her door every quarter, you can gift a GIL+ membership directly. Plans start at $99/yr with a 30-day free trial, and she'll get quarterly heirloom seed deliveries plus member discounts.
No wrapping paper. No postage stress. Just a thoughtful gift that keeps growing.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Mother's Day Reminder — Thu 7 May draft
Subject Line
27/50

Mother's Day is this Sunday

Preview Text
70/90

Still sorting a gift for mum? Here are a few ideas that actually grow.

Body

Hey {{first_name}},
Quick heads-up -- Mother's Day is this Sunday (10 May). If you haven't sorted a gift yet, you've still got time.
Our garden bundles make a thoughtful gift for the mum who loves to grow, cook, or just spend time outside. The Indoor Herb Garden ($112.35) and Weekend Gardener ($95.75) are two of our most popular picks, and GIL+ members save 15% on everything in the shop.
If you're not sure what she'd like, a GIL digital gift card is delivered instantly to her inbox -- no shipping to worry about, and she gets to choose exactly what she wants.
Order by Friday to give bundles the best chance of arriving in time. Gift cards are available right up to the day.
[Shop Mother's Day Gifts]
Happy growing,
The Grow It Local Team

Subject Line
29/50

Three days to sort mum's gift

Preview Text
79/90

Garden bundles ship by Friday. Gift cards arrive instantly. You've got options.

Body

Hey {{first_name}},
Mother's Day is Sunday (10 May) -- which means you've got until Friday to order a bundle and have it arrive in time.
Here are the two most-gifted bundles this week:

  • Indoor Herb Garden ($112.35) -- Fresh herbs on the kitchen bench, perfect for the mum who cooks with what she grows.
  • Weekend Gardener ($95.75) -- A complete starter setup for the mum who's been meaning to start a garden.
    GIL+ members save 15% on both (20% for Pro members).
    Running out of time? A GIL digital gift card is delivered instantly to her inbox. She picks what she wants. No shipping, no stress.
    You can also gift a GIL+ membership -- quarterly heirloom seed deliveries, expert guides, and member discounts. Plans start at $99/yr.
    [Shop Mother's Day Gifts]
    Happy growing,
    The Grow It Local Team

Subject Line
28/50

Don't forget mum this Sunday

Preview Text
82/90

Order by Friday for delivery, or send an instant gift card any time before Sunday.

Body

Hey {{first_name}},
Friendly reminder: Mother's Day is this Sunday (10 May).
If your mum loves gardening, cooking with fresh herbs, or just pottering around outside, we've got gifts she'll actually use. Our garden bundles range from the Weekend Gardener ($95.75) to the Herb Haven ($265.45), and GIL+ members get 15% off everything.
Here's the timing:

  • Order by Friday for the best chance of bundle delivery before Sunday
  • Gift cards are instant -- available right up to the morning of Mother's Day
  • GIL+ memberships can be gifted any time -- she'll get quarterly seed deliveries starting from her first month
    Not sure what to pick? The digital gift card is foolproof. It lands in her inbox straight away and she chooses what she wants.
    [Shop Mother's Day Gifts]
    Happy growing,
    The Grow It Local Team

Social (1)

Mother's Day UGC — What Mum Taught Me About Growing Instagram draft
Caption
789/2200
What did your mum teach you about growing? Maybe it was how to tell when tomatoes are ready. Maybe it was that you should always talk to your plants (and that it definitely works). Maybe she just handed you a trowel one day and let you dig. So much of what we know about gardening gets passed down -- over the fence, in the backyard, between generations. And a lot of it started with mum. This Mother's Day, we want to hear your stories. Drop a comment and tell us one thing your mum (or nan, or aunty, or the woman who raised you) taught you about growing. We'll share some of our favourites this week. And if you're still looking for a gift -- garden bundles, GIL+ memberships, and instant digital gift cards are all live. Link in bio. Happy Mother's Day to the women who got us growing.
Hashtags

#GrowItLocal #MothersDay #MothersDayAustralia #GardenGifts #GrowYourOwn #BackyardGarden #GardeningAustralia #MumKnowsBest #HomegrownFood #GardenFamily ---

Caption
757/2200
The first thing mum ever taught me to grow was parsley. She said it was the hardest herb to germinate, so if I could grow that, I could grow anything. She was right. (And I still soak my parsley seeds overnight, just like she showed me.) Every gardener has a story like this -- a lesson passed down from someone who took the time to show them how things grow. A lot of those lessons start with mum. This Mother's Day (Sunday 10 May), we want to celebrate the women who got us growing. Tag the mum, nan, or aunty who taught you something about gardening. We'll be sharing our favourite stories all week. Looking for a gift for the growing mum in your life? Garden bundles from $95.75, GIL+ memberships from $99/yr, or instant digital gift cards. Link in bio.
Hashtags

#GrowItLocal #MothersDay #MothersDayAustralia #GardenStories #GrowYourOwn #GardeningAustralia #BackyardGarden #MumKnowsBest #PassItOn #GardenFamily ---

Caption
681/2200
This one's for the mums with dirt under their nails. The mums who check the garden before they check their phone. The mums who know what month to plant garlic without looking it up. The mums who've been composting since before it was trendy. The ones who gave us our first tomato seedling, taught us to water in the morning, and made us believe that growing food was normal -- because it is. This Mother's Day, show us your mum's garden. Or tell us the one growing tip she swears by that actually works. We want to hear it all. 🌿 Garden bundles from $95.75 🌿 GIL+ memberships from $99/yr (quarterly seeds, guides, and discounts) 🌿 Instant digital gift cards Link in bio to shop.
Hashtags

#GrowItLocal #MothersDay #MothersDayAustralia #GardenMum #GrowYourOwn #GardeningAustralia #BackyardGarden #GardenGifts #HomegrownFood #MumsWhoGrow

Meta Ads (1)

Mother's Day Garden Gift Ads draft
Primary Text
117/125

Give mum a garden she'll love. Indoor Herb Garden, Weekend Gardener bundles, or instant digital gift cards -- sorted.

Headline
25/40

Mother's Day Garden Gifts

Description
19/30

Bundles from $95.75

CTA Shop Now ---
Primary Text
113/125

Still need a Mother's Day gift? GIL digital gift cards are delivered instantly. She picks what she wants to grow.

Headline
26/40

Instant Gift Cards for Mum

Description
22/30

Delivered to her inbox

CTA Shop Now ---
Primary Text
113/125

This Mother's Day, give mum something that grows. GIL+ memberships from $99/yr with seeds, guides, and discounts.

Headline
26/40

Give Mum a Year of Growing

Description
26/30

30-day free trial included

CTA Learn More

Products Featured

Gift cardsGIL+ giftsIndoor Herb Garden $112.35Herb Haven $265.45Weekend Gardener $95.75