Mother's Day Campaign (starts Mon)

Hey {{first_name}},
Mother's Day is this Sunday (10 May) and we've pulled together a gift guide for the mum who loves to grow -- or the mum you'd love to get started.
Here are our top picks:
Weekend Gardener -- $95.75
Everything she needs to get growing. A brilliant starter bundle for mums who've been talking about a garden but haven't made the leap yet.
Indoor Herb Garden -- $112.35
Fresh herbs at her fingertips, right on the kitchen bench. Perfect for mums who cook with what they grow.
Herb Haven -- $265.45
The full herb experience. A generous setup for the mum who takes her garden (and her cooking) seriously.
GIL+ Membership Gift
Give her a year of seeds, guides, and growing support. Base starts at $99/yr with a 30-day free trial on annual plans.
Digital Gift Card -- Instant Delivery
Not sure what she'd love most? A GIL gift card lets her choose. Delivered instantly to her inbox -- perfect for last-minute gifting.
All bundles ship with care, and GIL+ members get 15% off (or 20% for Pro members).
[Shop the Mother's Day Gift Guide]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Mother's Day is this Sunday (10 May), and if your mum has ever picked a tomato from the garden and called it "better than anything from the shops," we've got a few ideas for you.
We've curated a gift guide with presents that actually get used -- no dusty candles, no bath bombs gathering cobwebs.
For the mum who's just getting started:
Weekend Gardener bundle -- $95.75. Everything she needs to start her first proper garden.
For the mum who grows herbs like it's a religion:
Indoor Herb Garden -- $112.35. Fresh basil, parsley, and coriander right on the kitchen bench.
For the mum who's already a serious grower:
Herb Haven -- $265.45. The full herb setup for someone who knows what she's doing.
Not sure what she'd pick?
A GIL digital gift card is delivered instantly to her inbox. She chooses what she wants. No guessing required.
GIL+ members save 15% on all bundles (20% for Pro). Not a member? Plans start at $99/yr with a 30-day free trial.
[Shop the Mother's Day Gift Guide]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Mother's Day is this Sunday (10 May). If you haven't sorted a gift yet, no stress -- we've pulled together a guide that makes it easy.
Every gift in the guide is something mum can actually use in her garden or kitchen. Here's the short list:

• Weekend Gardener ($95.75) -- A complete starter bundle. Great for the mum who keeps saying she wants to grow something.
• Indoor Herb Garden ($112.35) -- Fresh herbs from the kitchen bench. Perfect for winter growing.
• Herb Haven ($265.45) -- The serious setup for the mum who already has dirt under her nails.
• GIL+ Membership (from $99/yr) -- Quarterly seed deliveries, growing guides, and member discounts all year. Includes a 30-day free trial.
• Digital Gift Card -- Instant delivery to her inbox. She picks what she wants.
  GIL+ members get 15% off all bundles (20% for Pro members).
  [Shop the Mother's Day Gift Guide]
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
Mother's Day is tomorrow and if you're reading this thinking "I still need a gift" -- you're in the right place.
GIL digital gift cards are delivered straight to her inbox, instantly. She can use them to shop garden bundles, pick up a GIL+ membership, or choose from our full range of growing gear. No shipping, no waiting, no awkward "it's on its way" conversations over brunch.
You can also gift a GIL+ membership directly -- it comes with quarterly heirloom seed deliveries, expert guides, and member discounts. Plans start at $99/yr with a 30-day free trial.
It takes about two minutes. Honestly, you'll spend more time choosing the card message.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Mother's Day is tomorrow. If you're still figuring out a gift, here's the easiest option we can offer: a GIL digital gift card.
It's delivered instantly to her inbox. She can use it on garden bundles, individual seed packs ($5.95 each), growing gear, or a GIL+ membership -- whatever she's into.
No shipping. No waiting. No "I promise it's coming" at brunch.
If you'd rather give something more specific, you can also gift a GIL+ membership directly. It comes with quarterly heirloom seed deliveries from our Rainbow Range, expert growing guides, and 15% off the shop. Plans start at $99/yr.
Either way, you're sorted in under two minutes.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Tomorrow is Mother's Day, and if you're reading this, you probably need a plan.
Good news: GIL digital gift cards are instant. Pick an amount, add a personal message, and it lands in mum's inbox before you've finished your coffee. She gets to choose exactly what she wants -- garden bundles, heirloom seed packs, growing accessories, or a GIL+ membership.
And if mum's the kind who'd love the surprise of seeds turning up at her door every quarter, you can gift a GIL+ membership directly. Plans start at $99/yr with a 30-day free trial, and she'll get quarterly heirloom seed deliveries plus member discounts.
No wrapping paper. No postage stress. Just a thoughtful gift that keeps growing.
[Send a Digital Gift Card]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Quick heads-up -- Mother's Day is this Sunday (10 May). If you haven't sorted a gift yet, you've still got time.
Our garden bundles make a thoughtful gift for the mum who loves to grow, cook, or just spend time outside. The Indoor Herb Garden ($112.35) and Weekend Gardener ($95.75) are two of our most popular picks, and GIL+ members save 15% on everything in the shop.
If you're not sure what she'd like, a GIL digital gift card is delivered instantly to her inbox -- no shipping to worry about, and she gets to choose exactly what she wants.
Order by Friday to give bundles the best chance of arriving in time. Gift cards are available right up to the day.
[Shop Mother's Day Gifts]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Mother's Day is Sunday (10 May) -- which means you've got until Friday to order a bundle and have it arrive in time.
Here are the two most-gifted bundles this week:

• Indoor Herb Garden ($112.35) -- Fresh herbs on the kitchen bench, perfect for the mum who cooks with what she grows.
• Weekend Gardener ($95.75) -- A complete starter setup for the mum who's been meaning to start a garden.
  GIL+ members save 15% on both (20% for Pro members).
  Running out of time? A GIL digital gift card is delivered instantly to her inbox. She picks what she wants. No shipping, no stress.
  You can also gift a GIL+ membership -- quarterly heirloom seed deliveries, expert guides, and member discounts. Plans start at $99/yr.
  [Shop Mother's Day Gifts]
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
Friendly reminder: Mother's Day is this Sunday (10 May).
If your mum loves gardening, cooking with fresh herbs, or just pottering around outside, we've got gifts she'll actually use. Our garden bundles range from the Weekend Gardener ($95.75) to the Herb Haven ($265.45), and GIL+ members get 15% off everything.
Here's the timing:

• Order by Friday for the best chance of bundle delivery before Sunday
• Gift cards are instant -- available right up to the morning of Mother's Day
• GIL+ memberships can be gifted any time -- she'll get quarterly seed deliveries starting from her first month
  Not sure what to pick? The digital gift card is foolproof. It lands in her inbox straight away and she chooses what she wants.
  [Shop Mother's Day Gifts]
  Happy growing,
  The Grow It Local Team