Grow It Local

Autumn Seeds Launch + Valentine's Day

Seasonal Trigger HIGH 2026-02-14

Objective

SEASONAL TRIGGER: Autumn seeds live.

Channel Strategy

Email

Subs: autumn seeds coming. Non-subs: free trial. Gift card promo.

Social

Autumn seed reveal. 'Grow something you love.' Gift card promo.

Meta Ads

Refresh trial ads with autumn creative. Gift card campaign.

Website

Autumn seeds live. Grow Along updated. Gift card feature.

Autumn Seeds Launch + Valentine’s Day

Type: Seasonal Trigger | Priority: HIGH | Date: 2026-02-14

Channel Strategy

Email: Subs: autumn seeds coming. Non-subs: free trial. Gift card promo.

Social: Autumn seed reveal. ‘Grow something you love.’ Gift card promo.

Meta Ads: Refresh trial ads with autumn creative. Gift card campaign.

Website: Autumn seeds live. Grow Along updated. Gift card feature.

  • Autumn seeds
  • Gift cards

Notes

SEASONAL TRIGGER: Autumn seeds live.

Draft Deliverables

8 items

Email (3)

Autumn Seeds Free Trial — Non-Subscriber draft
Subject Line
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Autumn planting starts now -- try GIL+ free

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30-day free trial gets you seasonal seeds, guides, and a head start on autumn.

Body

Hey {{first_name}},
Autumn is the perfect time to start (or restart) your garden. The heat eases off, the soil's still warm, and there's a whole new lineup of crops ready to go in.
We've just launched our autumn heirloom seed collection for GIL+ members -- and you can try it all free for 30 days. That means quarterly seed deliveries, step-by-step Grow Along guides, and member-only discounts in the GIL shop. Annual plans start from $99/yr.
And because it's Valentine's Day weekend -- if you know someone who'd love a garden of their own, GIL gift cards are available too. It's a genuinely useful gift that keeps giving all year.
[Start Your 30-Day Free Trial]
Happy growing,
The Grow It Local Team

Subject Line
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Costa-approved autumn seeds are here

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Heirloom varieties picked by our experts -- and you can try them free for 30 days.

Body

Hey {{first_name}},
Our expert panel -- Costa, Paul West, Mel Logozzo, and Hannah Moloney -- helped curate this autumn's heirloom seed collection. Cool-season greens, hearty root veg, and herbs that thrive as the days shorten.
Right now, thousands of GIL+ members are getting their quarterly seed delivery sorted. You can join them with a free 30-day trial on any annual plan. That's seeds, Grow Along planting guides, and 15% off the GIL shop -- starting from $99/yr.
No lock-in. If it's not your thing, cancel anytime during the trial. But we reckon once you see what arrives in your letterbox, you'll want to stick around.
[Start Your 30-Day Free Trial]
Happy growing,
The Grow It Local Team

Subject Line
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Your autumn garden sorted in 5 minutes

Preview Text
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Free 30-day trial. Heirloom seeds delivered. Grow Along guides included.

Body

Hey {{first_name}},
What if your autumn garden was basically planned for you?
That's the idea behind GIL+. Every quarter, you get heirloom seeds chosen for Australian conditions, a Grow Along guide that tells you exactly what to plant and when, and 15% off everything in the GIL shop. Annual plans start from $99/yr.
The autumn collection just went live -- cool-season favourites like leafy greens, root vegetables, and herbs that love the milder weather. You don't need a huge backyard either. Most of these varieties do brilliantly in pots and raised beds.
Try it free for 30 days. If it's not for you, cancel anytime -- no questions asked.
[Start Your 30-Day Free Trial]
Happy growing,
The Grow It Local Team

Autumn Seeds Arriving — Subscriber Announcement draft
Subject Line
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Your autumn seeds are on the way

Preview Text
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New seasonal varieties just dropped -- and your membership means first access.

Body

Hey {{first_name}},
Autumn is almost here, and so are your new seeds.
We've just released the autumn lineup as part of your quarterly heirloom seed delivery. Think hearty greens, root vegies, and cool-season favourites that thrive as the temperature dips. These are varieties chosen to suit Australian home gardens -- from raised beds to backyard patches.
As a GIL+ member, your autumn seeds are included in your plan. Check your dashboard to see what's coming and get your soil ready. If you want to get a head start, our Grow Along guides have been updated with autumn planting tips so you can hit the ground running.
[See Your Autumn Seeds]
Happy growing,
The Grow It Local Team

Subject Line
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What's in your autumn seed box

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Your quarterly delivery is on the way -- here's what we picked for you.

Body

Hey {{first_name}},
Your autumn seed delivery is being packed right now, and we wanted to give you a heads-up on what's inside.
This quarter's collection is all about cool-season growing. We've included leafy greens that love the shorter days, root vegies that sweeten with the cold, and a couple of varieties we think you'll be pleasantly surprised by. Every seed is heirloom, open-pollinated, and suited to Australian conditions.
Your Grow Along guide has also been updated with autumn planting timelines, soil prep tips, and spacing suggestions. It's all waiting in your dashboard.
One more thing -- if someone in your life has been eyeing your garden, GIL gift cards are available this Valentine's Day. A genuinely useful gift for the grower in your life.
[Check Your Dashboard]
Happy growing,
The Grow It Local Team

Subject Line
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Autumn growing season: you're all set

Preview Text
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Seeds, guides, and planting tips -- everything you need for a cracking autumn.

Body

Hey {{first_name}},
The best growing season of the year is about to start (yes, we said it -- autumn is the best) and you're already sorted.
Your quarterly heirloom seed delivery is on the way, and the Grow Along guide has been updated with everything you need to make the most of the next few months. Cool-season greens, root vegetables, herbs -- plus tips on soil prep, companion planting, and timing.
If you're wondering what to plant first, the Grow Along guide breaks it down week by week. Costa and our expert crew have put together a lineup that works whether you've got a full backyard or a few pots on the balcony.
Head to your dashboard to see what's coming and start planning your patch.
[See Your Autumn Seeds]
Happy growing,
The Grow It Local Team

Autumn Seeds Launch + Valentine's Gift draft
Subject Line
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Autumn seeds are here (+ a gift idea)

Preview Text
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New season heirloom seeds just dropped -- plus a Valentine's Day gift that actually grows.

Body

Hey {{first_name}},
Happy Valentine's Day -- and happy new season.
Our autumn heirloom seed collection is now live. If you're a GIL+ member, your quarterly seed delivery is on its way. If you're not a member yet, this is a brilliant time to start a 30-day free trial and get your autumn seeds sorted.
The autumn collection is packed with cool-season favourites -- think leafy greens, root vegetables, and herbs that thrive as the weather cools down. Perfect timing to get them in the ground.
Looking for a Valentine's gift that's a bit different?
A GIL gift card is a thoughtful way to say "I love you" to the gardener in your life. Seeds, tools, expert advice -- they get to choose what they need most.
[Browse the autumn seeds]
[Grab a gift card]
Happy growing,
The Grow It Local Team

Subject Line
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The perfect autumn garden starts today

Preview Text
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Heirloom seeds, expert guides, and everything you need to grow through the cooler months.

Body

Hey {{first_name}},
Autumn is the unsung hero of the growing calendar. Fewer pests, warm soil, mild days -- and a whole collection of crops that actually prefer these conditions.
We've just launched the autumn heirloom seed collection, and it's a cracker. Cool-season greens, root vegies, and herbs chosen by our expert panel -- Costa, Paul West, Mel Logozzo, and Hannah Moloney -- to suit Australian home gardens.
GIL+ members: your quarterly delivery is on its way. Not a member? You can try GIL+ free for 30 days on any annual plan. That's seeds, Grow Along guides, and 15% off the shop -- from $99/yr.
Oh, and if Valentine's Day has snuck up on you -- a GIL gift card makes a genuinely thoughtful last-minute gift.
[See the autumn collection]
Happy growing,
The Grow It Local Team

Subject Line
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Your autumn planting guide is ready

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Seeds are live, Grow Alongs are updated, and the timing couldn't be better.

Body

Hey {{first_name}},
Quick question: do you know what to plant this autumn?
If the answer is "not really" -- you're not alone, and we've got you covered. The autumn heirloom seed collection is now live, and the Grow Along guide has been updated with week-by-week planting timelines, soil prep tips, and variety recommendations for every climate zone.
GIL+ members get the seeds delivered quarterly as part of their plan. If you're not a member yet, you can try it all free for 30 days. Annual plans start from $99/yr and include seeds, guides, and 15% off everything in the shop.
And a quick Valentine's Day note -- if someone in your life has been talking about starting a garden, a GIL gift card might be the nudge they need.
[Start your free trial]
[Send a gift card]
Happy growing,
The Grow It Local Team

Social (3)

Autumn Seed Lineup Reveal Instagram draft
Caption
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Autumn seeds are here. 🌱 The new seasonal lineup just dropped for GIL+ members -- and it's packed with cool-season heirloom varieties that love Australian autumn conditions. Think leafy greens, root vegies, and a few surprises we can't wait for you to try. Whether you're planting in a backyard bed or a few pots on the balcony, autumn is one of the best seasons to grow. The soil's still warm, the days are getting milder, and there's something deeply satisfying about putting seeds in the ground as the season turns. GIL+ members get quarterly seed deliveries as part of their plan. Not a member yet? Try it free for 30 days -- link in bio. And if you're looking for a Valentine's Day gift that actually grows -- GIL gift cards are live too. 💚
Hashtags

#GrowItLocal #GIL #AutumnGarden #AutumnPlanting #HeirloomSeeds #GrowYourOwn #BackyardGarden #SeedSeason #GardeningAustralia #HomegrownFood ---

Caption
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POV: You just opened your autumn seed box. 📦🌿 Every quarter, GIL+ members get heirloom seeds delivered to their door -- varieties chosen by our expert crew (yep, including Costa) to suit Australian growing conditions. This autumn's collection? Cool-season greens, hearty root veg, and herbs that thrive when the temperature dips. Perfect for backyard beds, raised gardens, and even balcony pots. Want in? Try GIL+ free for 30 days. Link in bio.
Hashtags

#GrowItLocal #GIL #AutumnPlanting #HeirloomSeeds #SeedDelivery #GrowYourOwn #BackyardGarden #GardeningAustralia #SeasonalGrowing #FoodGarden ---

Caption
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Autumn is the best-kept secret in gardening. 🤫 While everyone's focused on spring, experienced growers know that autumn is when the real magic happens. Cooler days, warm soil, fewer pests -- and a whole lineup of crops that actually prefer these conditions. We've just released the autumn heirloom seed collection for GIL+ members. Leafy greens, root vegetables, herbs, and a few varieties that might surprise you. Not a member? Try it free for 30 days -- link in bio. Your future self (eating fresh salad in June) will thank you.
Hashtags

#GrowItLocal #GIL #AutumnGarden #SecretSeason #HeirloomSeeds #GrowYourOwn #SeedSeason #GardeningAustralia #HomegrownFood #CoolSeasonCrops

Autumn Seed Reveal Instagram draft
Caption
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New season, new seeds, new things to grow. 🌱 Our autumn heirloom seed collection is live -- and it's a beauty. Cool-season greens, hearty root veg, and herbs that love the milder weather. GIL+ members: your quarterly seed delivery is on its way. Not a member yet? Start a 30-day free trial and get growing this autumn. And because it's Valentine's Day -- if you know someone who'd rather receive seeds than roses, a GIL gift card is the way to go. 💚 Link in bio to browse the collection.
Hashtags

#GrowItLocal #GIL #AutumnGarden #AutumnPlanting #HeirloomSeeds #GrowYourOwn #SeedSwap #ValentinesDay #GardenGifts #GardeningAustralia ---

Caption
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Here's what our experts picked for your autumn garden. 👇 Costa, Paul West, Mel Logozzo, and Hannah Moloney helped curate this season's heirloom seed collection -- and it's designed to make the most of those cooler months ahead. We're talking leafy greens that love short days, root vegies that sweeten in the cold, and herbs that'll keep your kitchen stocked right through winter. GIL+ members get these delivered quarterly as part of their plan. Everyone else? Try it free for 30 days. Link in bio. What are you most excited to plant this autumn? Drop it below. 🌿
Hashtags

#GrowItLocal #GIL #AutumnGarden #HeirloomSeeds #ExpertPicks #GrowYourOwn #SeasonalGrowing #GardeningAustralia #FoodGarden #CoolSeasonCrops ---

Caption
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Forget spring -- autumn is the real MVP of growing seasons. 🍂 Less heat stress, fewer pests, warm soil, and a whole lineup of crops that thrive in cooler weather. If you've ever struggled with a summer garden, autumn is your redemption arc. The new heirloom seed collection is live for GIL+ members. Root veg, leafy greens, herbs, and some varieties that'll surprise you. Not a member? Start a 30-day free trial -- link in bio. Your garden in three months' time will look completely different. Happy Valentine's Day to everyone whose love language is a well-mulched garden bed. ❤️
Hashtags

#GrowItLocal #GIL #AutumnPlanting #CoolSeasonGarden #HeirloomSeeds #GrowYourOwn #BackyardGarden #GardeningAustralia #SeedSeason #AutumnHarvest

Valentine's Day Gift Card Post Facebook draft
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Roses are red, tomatoes are too -- but a GIL gift card lasts a whole lot longer. 🍅 Know someone who'd rather get their hands dirty in the garden than unwrap chocolates? A Grow It Local gift card lets them choose seeds, tools, or a GIL+ membership -- whatever their patch needs most. Available now at the link in comments. What's the best garden-related gift you've ever received? Tell us below. 👇
Hashtags

#GrowItLocal #GIL #ValentinesDay #GardenGifts #GiftCard #GrowYourOwn #GardeningAustralia ---

Caption
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Still looking for a Valentine's Day gift? We've got you. 💚 A Grow It Local gift card is a genuinely thoughtful gift for anyone who loves growing things. They can use it for heirloom seeds, garden tools, a GIL+ membership -- or all three. No guessing sizes. No wilting flowers. Just a gift that keeps giving all year round. Grab one at the link in comments. Your favourite gardener will thank you.
Hashtags

#GrowItLocal #GIL #ValentinesDay #GiftIdeas #GardenGifts #GiftCard #GrowYourOwn #LastMinuteGifts ---

Caption
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This Valentine's Day, give the gift of a garden. 🌱 We asked the GIL community what they'd actually want for Valentine's Day. The top answers? Seeds, compost, and "to be left alone in the garden for a few hours." A GIL gift card covers at least two of those. Seeds, tools, GIL+ memberships -- they choose what they need. Tag someone who'd rather receive seeds than roses. 🌹➡️🌿 Link in comments.
Hashtags

#GrowItLocal #GIL #ValentinesDay #GardenersOfInstagram #GiftCard #SeedsNotRoses #GrowYourOwn #GardeningAustralia

Meta Ads (2)

Autumn Seeds Free Trial Ad draft
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Autumn seeds just dropped. Try GIL+ free for 30 days -- seasonal seeds, guides, and member discounts from $99/yr.

Headline
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Start Your Autumn Garden Free

Description
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30-day free trial on annual

CTA Start Free Trial ---
Primary Text
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The best time to plant is autumn. Get heirloom seeds delivered with a free 30-day GIL+ trial. Plans from $99/yr.

Headline
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Autumn Seeds Are Here

Description
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Heirloom seeds to your door

CTA Start Free Trial ---
Primary Text
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Gift a garden this Valentine's Day. GIL+ gift cards available -- or start your own free 30-day trial today.

Headline
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Grow Something You Love

Description
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Gift cards + free trials live

CTA Shop Now
Autumn Seeds Free Trial Ad draft
Primary Text
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Autumn seeds just dropped. Start your 30-day free GIL+ trial and get heirloom seeds delivered quarterly.

Headline
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Autumn Seeds Are Live

Description
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30-day free trial

CTA Start Free Trial ---
Primary Text
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Grow something you love this autumn. Heirloom seeds, expert advice, and a community that gets it.

Headline
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Start Growing This Autumn

Description
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Free 30-day GIL+ trial

CTA Start Free Trial ---
Primary Text
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Valentine's gift for the gardener in your life? GIL gift cards -- seeds, tools, and expert growing advice.

Headline
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A Gift That Grows

Description
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GIL Gift Cards available

CTA Shop Now

Products Featured

Autumn seedsGift cards