Grow It Local

World Health Day

Theme Day MED 2026-04-07

Objective

Broadens audience beyond gardening interests.

Channel Strategy

Email

Health-focused content in newsletter. Trial CTA.

Social

Nutrition benefits of home-grown food. Expert tips on nutrient-dense crops.

Website

Blog: 'Why home-grown food is healthier.' SEO asset.

World Health Day

Type: Theme Day | Priority: MED | Date: 2026-04-07

Channel Strategy

Email: Health-focused content in newsletter. Trial CTA.

Social: Nutrition benefits of home-grown food. Expert tips on nutrient-dense crops.

Meta Ads: N/A

Website: Blog: β€˜Why home-grown food is healthier.’ SEO asset.

Notes

Broadens audience beyond gardening interests.

Draft Deliverables

2 items

Email (1)

Grow Your Health β€” World Health Day draft
Subject Line
39/50

Your garden is good for you (literally)

Preview Text
92/90

It's World Health Day -- here's how growing food is one of the healthiest things you can do.

Body

Hey {{first_name}},
It's World Health Day, and here's something worth knowing: your garden is doing more for your health than you probably realise.
Growing your own food isn't just about fresh tomatoes (though fresh tomatoes are a pretty solid perk). Research shows home gardening reduces stress, increases physical activity, and gives you access to nutrient-dense food picked at peak ripeness -- not days-old produce that's been trucked across the country.
Here's what your patch is quietly doing for you:

  • Better nutrition -- home-grown vegies have higher vitamin and mineral levels than supermarket equivalents. You're eating them fresher, which means more of the good stuff.
  • More movement -- digging, planting, watering, and harvesting adds up. It's gentle, regular exercise that doesn't feel like a workout.
  • Less stress -- time in the garden lowers cortisol levels. Even 30 minutes of pottering can shift your mood.
  • Stronger community -- GIL members share tips, swap produce, and look out for each other. That social connection matters for your wellbeing too.
    You don't need a big garden or a green thumb. You just need to start.
    [Start your 30-day free trial]
    Happy growing (and happy health),
    The Grow It Local Team

Subject Line
39/50

The 30-minute health habit you'll enjoy

Preview Text
81/90

Gardening reduces stress, boosts nutrition, and gets you moving. No gym required.

Body

Hey {{first_name}},
You know that feeling after 30 minutes in the garden? Hands in the soil, sun on your back, mind finally quiet?
That's not just a nice feeling -- it's measurable. Studies show that gardening lowers cortisol (your stress hormone), improves mood, and provides gentle physical activity that's easier on the body than most exercise routines.
And that's before you factor in the food.
Home-grown vegies are picked at peak ripeness, which means they're more nutrient-dense than anything on a supermarket shelf. You're eating them hours after harvest instead of days. That matters -- vitamin C levels in fresh produce drop significantly after picking. The fresher you eat, the more nutrition you get.
So here's the case for your garden as a health plan:

  1. Stress relief -- 30 minutes of pottering in the garden is more effective at lowering stress than 30 minutes of indoor leisure. Mel Logozzo talks about this a lot -- the garden as a place to reset.
  2. Physical activity -- digging, planting, weeding, and watering are functional movements that build strength, flexibility, and endurance. You just don't notice because you're focused on the plants.
  3. Better food -- fresher, more nutritious, zero chemicals. You control what goes in and on your food.
  4. Connection -- growing alongside a community (even an online one) is good for your mental health. The GIL community is proof.
    You don't need a gym. You don't need a health plan. You just need a patch and a reason to get outside.
    [Join GIL+ and start growing]
    Happy growing,
    The Grow It Local Team

Subject Line
33/50

What gardening does to your brain

Preview Text
93/90

Reduced cortisol, better mood, and clearer thinking. The science behind gardening and health.

Body

Hey {{first_name}},
Happy World Health Day. We want to talk about your brain for a minute.
You probably already know that gardening feels good. But the research behind why it feels good is worth knowing.
When you garden, your cortisol levels drop -- that's your body's primary stress hormone. A study published in the Journal of Health Psychology found that gardening was significantly more effective at reducing cortisol than reading indoors. Not slightly more effective. Significantly.
There's also growing evidence that exposure to soil bacteria (specifically Mycobacterium vaccae) stimulates serotonin production in the brain. In other words, getting your hands dirty literally improves your mood at a neurochemical level.
And then there's the food.
Home-grown vegies are harvested at peak ripeness and eaten within hours, not days. That means higher levels of vitamins, antioxidants, and phytonutrients compared to supermarket produce that's been picked early and stored in cold chains. Hannah Moloney has spoken about this often -- the nutritional gap between fresh-picked and shop-bought is wider than most people realise.
What your garden is doing for your health:

  • Lowering stress hormones
  • Boosting mood through soil microbe exposure
  • Providing gentle, full-body exercise
  • Giving you access to the most nutritious food available -- your own
    This World Health Day, the prescription is simple: get outside, get your hands dirty, and grow something.
    If you're not growing yet, our beginner bundles start from $69.80 -- seeds, tools, and a guide, delivered to your door. GIL+ members save 15% (20% for Pro). Start your 30-day free trial on any annual plan.
    [Start your garden health plan]
    Happy growing,
    The Grow It Local Team

Social (1)

Health Benefits of Growing Your Own Food Instagram draft
Caption
848/2200
Your garden is a health plan. No gym membership required. πŸ’ͺ🌿 It's World Health Day, and here's why growing your own food is one of the healthiest habits you can pick up: πŸ₯¬ **Fresher = more nutritious.** Home-grown vegies are picked at peak ripeness, which means higher vitamin and mineral content than anything on a supermarket shelf. 🧘 **Stress relief that actually works.** Studies show gardening lowers cortisol and improves mood. Even 30 minutes in your patch counts. πŸƒ **Movement without the gym.** Digging, planting, watering -- it all adds up to gentle, regular exercise. 🀝 **Community connection.** Growing alongside others (even online) boosts mental health and gives you a crew who gets it. You don't need acres. You don't need experience. You just need to plant something. What's your garden doing for your health? Tell us below πŸ‘‡
Hashtags

#GrowItLocal #WorldHealthDay #GrowYourOwn #GardenHealth #HealthyLiving #FreshFood #GardenWellbeing #PlantBasedLiving #GrowFoodNotStress #HealthyHabits ---

Caption
904/2200
Save this. You'll want to show it to someone who says gardening is "just a hobby." πŸ“Œ The science on gardening and health: 🧠 **Cortisol drops measurably** after 30 minutes of gardening -- more than indoor leisure activities. 🦠 **Soil bacteria (Mycobacterium vaccae)** stimulates serotonin production. Getting your hands dirty literally boosts your mood. πŸ₯— **Home-grown food is more nutritious.** Picked at peak ripeness and eaten within hours, not days. More vitamins, more antioxidants. πŸ’ͺ **Gardening is functional exercise.** Digging, bending, lifting, carrying -- it builds strength and flexibility without feeling like a workout. 🀝 **Social connection matters.** Being part of a growing community (like GIL) supports mental health and reduces isolation. Your garden isn't a hobby. It's a health intervention. Happy World Health Day. 🌱 What health benefit do you notice most from your garden? πŸ‘‡
Hashtags

#GrowItLocal #WorldHealthDay #GardenScience #HealthyGardening #MentalHealth #GrowYourOwn #SoilHealth #GardenWellbeing #NaturalHealth #PlantTherapy ---

Caption
913/2200
30 minutes in the garden vs. 30 minutes on the couch. πŸŒΏπŸ›‹οΈ Research says gardening wins for stress reduction. Not even close. Here's what happens when you spend time in your patch: πŸ“‰ Cortisol levels drop πŸ“ˆ Mood improves πŸ₯¬ You eat fresher, more nutritious food πŸ‹οΈ Your body gets gentle, functional exercise 🧠 Your brain benefits from sunlight, soil microbes, and focus And the long-term effects? Gardeners report lower rates of anxiety, better sleep quality, and a stronger sense of purpose. (Probably because they have seedlings relying on them.) This World Health Day, we're not recommending a new supplement or a fitness plan. We're recommending you get outside and grow something. Starting is easy. A sunny spot, some soil, and a few seeds. Our beginner bundles ($69.80) include everything you need -- delivered to your door. πŸ”— Link in bio to get started. What does your garden do for your wellbeing? πŸ‘‡
Hashtags

#GrowItLocal #WorldHealthDay #GardenHealth #StressRelief #GrowYourOwn #HealthyHabits #GardenTherapy #MentalHealthMatters #FreshFood #GardenWellbeing