Pre-Price Rise Urgency Campaign

Hey {{first_name}},
Heads up -- GIL+ pricing is changing on 16 March.
We're introducing new tiers with more features, more value, and more ways to grow. But the current pricing won't be around much longer.
Right now, you can start a 30-day free trial on our annual plan and lock in today's rate. That means you get everything GIL+ offers -- quarterly heirloom seed deliveries, expert growing guides, member discounts, and more -- at the price it is right now.
After 16 March, the new tier structure kicks in and pricing goes up. If you've been thinking about joining, this is the time.
[Start Your Free Trial Before Prices Change]
No lock-in contracts. No tricks. Just a fair heads-up from us to you.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We want to be upfront about something. GIL+ pricing is increasing on 16 March, and we'd rather you heard it from us now than be surprised later.
Here's why: we're building new membership tiers with more features, better resources, and welcome packs for Grower and Pro members. That means the cost of running GIL+ is going up -- so the pricing needs to match.
But here's the thing. If you start your 30-day free trial before 16 March, you lock in the current annual rate. Same seeds. Same expert advice from Costa, Paul West, Mel, and the crew. Same 15% shop discount. Just at today's price.
[Lock In the Current Rate]
We're not ones for pressure tactics, so we'll leave it with you. But if GIL+ has been on your list, the next couple of weeks are worth acting on.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Right now, GIL+ costs $99 per year. For that, you get:

• Quarterly heirloom seed deliveries (20 varieties in the Rainbow Range)
• Expert growing advice from Costa, Paul West, Mel Logozzo, and more
• 15% off everything in the GIL shop
• The Grow Along seasonal planting guide
• Access to the best growing community in Australia
  After 16 March, pricing changes. New tiers are coming with more options, but the current rate disappears.
  If you start your 30-day free trial now, you lock in $99/yr. Simple as that.
  [Start Your Free Trial at $99/yr]
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
This is your final nudge. GIL+ pricing changes tomorrow, 16 March.
After that, the current rate is gone. We're moving to a new tier structure with more options, but the entry price is going up.
If you start your 30-day free trial today, you lock in the current annual rate. That's quarterly heirloom seed deliveries, expert guides, 15% off the GIL shop, and full access to everything GIL+ has to offer -- at the price it is right now.
Tomorrow, the new pricing goes live. We won't be sending another reminder.
[Lock In Your Rate -- Start Free Trial]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Short and sweet: GIL+ pricing changes tomorrow.
We've mentioned it a couple of times now, but this is the last you'll hear from us about it. After 16 March, the current rate is gone and new tiers take over.
Over 2,000 members have already locked in the current price. If you've been sitting on the fence, today is the day to jump off it.
Start your 30-day free trial now. If it's not for you, cancel anytime during the trial. But the price you lock in today? That's yours to keep.
[Start Your Free Trial -- Last Day]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Here's something worth knowing: the 30-day free trial you can start today is the same one that'll be available after 16 March. Same length. Same access. Same everything.
The difference? The annual rate you lock in after the trial.
Start today and you get GIL+ at the current price -- quarterly heirloom seeds, expert advice from Costa and the crew, 15% off the shop, and the Grow Along seasonal guide. All at today's rate.
Start after tomorrow and you'll pay the new tier pricing.
The trial is free either way. But today's rate is the better deal.
[Lock In Today's Rate -- Start Free Trial]
Happy growing,
The Grow It Local Team

Hey {{first_name}},
We wanted to give you a heads-up -- GIL+ pricing is changing on 16 March.
We're introducing new membership tiers (more on that soon), and with that comes updated pricing. If you've been thinking about joining GIL+, now is the time to lock in the current rate.
What you get with GIL+ right now:

• Quarterly heirloom seed deliveries (20 varieties in the Rainbow Range)
• 15% off everything in the GIL shop
• Expert growing advice from Costa, Paul West, Mel Logozzo, and more
• The Grow Along seasonal planting guide
• 30-day free trial on annual plans
  After 16 March, pricing will go up and new tiers will replace the current plan. Members who join before then keep their current rate -- simple as that.
  [Lock in the current price -- start your free trial]
  If you've got questions about what's changing, just reply to this email. We're happy to chat.
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
We believe in being straight with our community, so here it is: GIL+ pricing is going up on 16 March.
We're introducing three new membership tiers -- Base, Grower, and Pro -- with more features at each level. Welcome packs, starter kits, and expanded expert content are all in the pipeline. To deliver all of that, the pricing needs to change.
But we wanted to make sure you had the chance to join at the current rate first.
If you start your 30-day free trial before 16 March, your annual price stays where it is now. No fine print. No surprises down the track.
[Start your free trial at today's rate]
We'll share full details of the new tiers when they launch. For now, if you've been curious about GIL+, the best deal is the one that's live right now.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Let's talk about what GIL+ actually gives you for $99 a year:
Every quarter: A delivery of heirloom seeds -- 20 varieties in the Rainbow Range, chosen by our experts for your growing season.
Every day: Access to growing guides and advice from Costa, Paul West, Mel Logozzo, Hannah Moloney, and more.
Every time you shop: 15% off everything in the GIL shop.
Right now: The Grow Along seasonal planting guide, so you always know what to plant and when.
That's $99/yr. Or $12/mo if you'd rather go monthly (though the free trial is only on annual plans).
On 16 March, pricing changes. New tiers launch with higher price points. Members who join before then keep today's rate.
[Lock in $99/yr -- start your free trial]
Happy growing,
The Grow It Local Team

Segmentation note: Send to non-subscribers only. Existing members should receive a separate reassurance email.

Hey {{first_name}},
Quick one -- GIL+ pricing changes tomorrow (16 March).
If you start your free trial today, you lock in the current rate. After tomorrow, new tiers and new pricing take effect.
Here's what you'd be getting:

• Quarterly heirloom seed deliveries
• 15% off the entire GIL shop
• Expert advice from Costa, Paul West, and the crew
• The Grow Along seasonal planting guide
• A full 30 days free to try it out
  No lock-in. Cancel anytime during your trial. But the current pricing? That ends tomorrow.
  [Start your free 30-day trial now]
  Happy growing,
  The Grow It Local Team

Hey {{first_name}},
This is the last email we'll send about the GIL+ price change. We promised ourselves we wouldn't overdo it, and three emails feels like the right number.
So here's where things stand: tomorrow (16 March), the current GIL+ rate disappears. New tiers launch, pricing goes up, and the $99/yr annual plan as it exists today is done.
If you've read the previous emails and thought "I'll do it later" -- later is now.
Start your 30-day free trial today. Lock in the current rate. Try everything GIL+ has to offer. And if it's not for you, cancel before the trial ends and you pay nothing.
[Start your free trial -- final day]
No hard feelings either way. But we wanted you to have every chance.
Happy growing,
The Grow It Local Team

Hey {{first_name}},
Quick bit of maths for you:
GIL+ costs $99/yr. That works out to about $1.90 a week. For that, you get four heirloom seed deliveries a year, 15% off every shop purchase, expert advice from Costa and the crew, and the Grow Along seasonal guide.
A single punnet of seedlings at the hardware store costs more than a week of GIL+. Just saying.
Tomorrow, pricing changes. The new tiers start higher. Today is the last day to lock in $99/yr with a 30-day free trial.
[Lock in $99/yr -- start your free trial]
Happy growing,
The Grow It Local Team