Grow It Local

Winter Seeds Launch

Seasonal Trigger HIGH 2026-05-01

Objective

SEASONAL TRIGGER: Winter seeds live.

Channel Strategy

Email

Subs: winter seeds coming. Non-subs: trial push. Base: Grower upgrade.

Social

Winter seed reveal. Winter growing tips. Indoor growing products.

Meta Ads

Refresh creative with winter imagery. Cross-promote indoor bundles.

Website

Winter seeds live. Grow Along updated. Blog: winter planting guide.

Winter Seeds Launch

Type: Seasonal Trigger | Priority: HIGH | Date: 2026-05-01

Channel Strategy

Email: Subs: winter seeds coming. Non-subs: trial push. Base: Grower upgrade.

Social: Winter seed reveal. Winter growing tips. Indoor growing products.

Meta Ads: Refresh creative with winter imagery. Cross-promote indoor bundles.

Website: Winter seeds live. Grow Along updated. Blog: winter planting guide.

  • Winter seeds
  • Kitchen Windowsill $72.40

Notes

SEASONAL TRIGGER: Winter seeds live.

Draft Deliverables

4 items

Email (2)

Winter Seeds — Non-Subscriber Free Trial draft
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Winter is the best-kept growing secret

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Most people stop gardening in winter. GIL+ members don't -- and you could join them free.

Body

Hey {{first_name}},
Here's something most people don't realise: winter is one of the most rewarding seasons to grow food at home. Fewer pests, less watering, and plenty of hardy varieties that love the cold.
We've just released our winter heirloom seed lineup for GIL+ members -- cool-season greens, root vegies, and herbs that thrive when the temperature dips. Members get these delivered quarterly as part of their plan, along with Grow Along guides, member discounts, and access to expert tips from growers like Costa and Hannah Moloney.
You can try it all free for 30 days on any annual plan. Base starts at $99/yr and includes quarterly seed deliveries, 15% off the shop, and everything you need to keep growing through winter and beyond.
[Start Your Free 30-Day Trial]
Happy growing,
The Grow It Local Team

Subject Line
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Your garden doesn't have to sleep this winter

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Heirloom winter seeds, expert guides, and member discounts -- try GIL+ free for 30 days.

Body

Hey {{first_name}},
Most gardens go quiet in winter. But they don't have to.
Some of the best homegrown food comes out of the cooler months -- silverbeet, kale, beetroot, coriander, and dozens of other varieties that actually prefer the cold. The trick is knowing what to plant, when to plant it, and how to look after it.
That's exactly what GIL+ is built for. Members get quarterly heirloom seed deliveries tailored to the season, step-by-step Grow Along guides, and advice from expert growers like Costa, Paul West, and Hannah Moloney. Plus 15% off everything in the shop (20% for Pro members).
Our winter seed lineup just dropped, and it's packed with cold-hardy varieties from our Rainbow Range -- 20 heirloom varieties chosen for Australian conditions.
You can try the whole thing free for 30 days on any annual plan. Base starts at $99/yr.
[Start Your Free 30-Day Trial]
Happy growing,
The Grow It Local Team

Subject Line
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Free seeds delivered to your door

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Try GIL+ free for 30 days and get winter heirloom seeds as part of your first delivery.

Body

Hey {{first_name}},
We just released our winter heirloom seed lineup, and we thought you might like to try it -- on us.
GIL+ members get quarterly seed deliveries from our Rainbow Range (20 heirloom varieties chosen for Australian gardens), along with seasonal growing guides, expert tips, and member discounts. The winter delivery is packed with cool-season greens, root vegies, and herbs that thrive when the temperature drops.
You can try it all free for 30 days when you start an annual plan. Here's what's included:

  • Base ($99/yr) -- Quarterly seeds, Grow Along guides, 15% off the shop
  • Grower ($169/yr) -- Everything in Base plus advanced growing resources and 15% off
  • Pro ($249/yr) -- The full package with 20% off and priority access to new releases
    No lock-in. Cancel any time in the first 30 days and you won't be charged.
    [Start Your Free 30-Day Trial]
    Happy growing,
    The Grow It Local Team
Winter Seeds Arriving — Subscriber Announcement draft
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Your winter seeds are on their way

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The quarterly winter lineup is here -- time to get your patch ready for the cool season.

Body

Hey {{first_name}},
Winter is coming -- and so are your seeds.
Your quarterly heirloom seed delivery is on its way, packed with varieties chosen specifically for winter growing across Australia. Think hardy greens, root vegies, and cold-tolerant herbs that actually thrive when the temperature drops. Whether you're tucking them into garden beds or keeping things cosy on a kitchen windowsill, these seeds are ready to work.
As a GIL+ member, your winter seeds are included in your plan. Head to your dashboard to check what's in your delivery and browse our updated Grow Along guides for winter planting tips. If you've been eyeing the Kitchen Windowsill bundle ($72.40), now's the perfect time -- indoor growing is winter's secret weapon.
[Check Your Winter Seeds]
Happy growing,
The Grow It Local Team

Subject Line
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Winter seeds incoming

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Your quarterly heirloom delivery is packed and on its way. Here's what's inside.

Body

Hey {{first_name}},
Your winter seeds have shipped.
This quarter's delivery is all about cold-season growers -- the varieties that love cool weather, shorter days, and a bit of frost. We've picked heirloom greens, root vegies, and herbs from our Rainbow Range that are proven performers in Australian winter conditions.
Here's how to get the most out of them:

  1. Check your dashboard for the full list of what's in your delivery
  2. Read the winter Grow Along guide -- it's been updated with planting times and tips for your region
  3. Get your beds ready with compost and mulch before planting (our Composting 101 blog has you covered)
    If you're tight on outdoor space, don't overlook indoor growing. The Kitchen Windowsill bundle ($72.40) is a member favourite this time of year.
    [Check Your Winter Seeds]
    Happy growing,
    The Grow It Local Team

Subject Line
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Time to plan your winter garden

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Your quarterly seed delivery is on its way -- plus tips to make the most of every variety.

Body

Hey {{first_name}},
Your winter heirloom seeds are on their way, and we reckon this might be our best seasonal lineup yet.
Cold weather growing is underrated. Fewer pests, less watering, and some genuinely brilliant flavours that only come through in the cooler months. This quarter's delivery is packed with varieties that thrive in exactly these conditions.
As a GIL+ member, here's what you can do right now:

  • Head to your dashboard to see the full list of varieties in your delivery
  • Browse the winter Grow Along guides for planting schedules and region-specific tips
  • Prep your soil -- a layer of compost and mulch now will pay off in weeks
  • Consider indoor growing -- the Kitchen Windowsill bundle ($72.40) pairs perfectly with your seed delivery
    Winter is when patient gardeners are rewarded. Your seeds are on the way -- get your patch ready.
    [Check Your Winter Seeds]
    Happy growing,
    The Grow It Local Team

Social (1)

What to Grow in Winter — Instagram Post Instagram draft
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Winter doesn't mean your garden stops. Actually, some of the best homegrown food comes out of the cooler months. Less pest pressure, less watering, and plenty of varieties that genuinely prefer the cold. Here's what to get in the ground (or on the windowsill) right now: - Leafy greens: silverbeet, spinach, kale - Root vegies: carrots, beetroot, radish - Herbs: coriander, parsley, chives - Brassicas: broccoli, cauliflower, cabbage The trick with winter growing is to work with the season, not against it. Mulch well, protect seedlings from frost, and if space is tight, a sunny windowsill can do serious work. GIL+ members just got their winter heirloom seed delivery. Not a member? Try it free for 30 days -- link in bio.
Hashtags

#GrowItLocal #WinterGarden #WinterGrowing #GrowYourOwn #HeirloomSeeds #BackyardGarden #GardeningAustralia #HomegrownFood #KitchenGarden #CoolSeasonCrops ---

Caption
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Everyone thinks spring is the growing season. Winter disagrees. Some of the tastiest vegies only happen in the cold months. Frost actually makes kale sweeter. Beetroot loves cool soil. And coriander -- the herb that bolts the second it gets warm -- finally behaves itself in winter. Here's what's going in the ground right now for GIL+ members: 🥬 Leafy greens (silverbeet, spinach, kale, lettuce) 🥕 Root vegies (carrots, beetroot, turnips, radish) 🥦 Brassicas (broccoli, cauliflower, cabbage) 🌿 Herbs (coriander, parsley, chives, dill) Winter growing tips: - Mulch heavily to protect roots from frost - Water in the morning so foliage dries before evening - Use cloches or frost cloth for extra-sensitive seedlings - Indoor windowsill growing is your secret weapon Try GIL+ free for 30 days and get quarterly heirloom seeds delivered. Link in bio.
Hashtags

#GrowItLocal #WinterGarden #WinterGrowing #CoolSeasonCrops #GrowYourOwn #GardeningAustralia #HeirloomSeeds #HomegrownFood #BackyardGarden #FrostGardening ---

Caption
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Save this for your winter planting list. We asked our expert growers what they'd plant right now if they could only pick five things. Here's what they said: 1. Kale -- "Frost makes it sweeter. Plant it and forget it." -- Costa 2. Beetroot -- "Ready in about 10 weeks. Kids love pulling them up." -- Hannah Moloney 3. Coriander -- "Winter is the only time it doesn't bolt on you." -- Mel Logozzo 4. Silverbeet -- "One plant feeds a family for months." -- Paul West 5. Broad beans -- "They fix nitrogen in the soil while they grow. Double win." -- Kate Flood All five are in this quarter's GIL+ heirloom seed delivery. Members get quarterly seeds, growing guides, and discounts from $99/yr. Not a member? Try it free for 30 days. Link in bio.
Hashtags

#GrowItLocal #WinterGarden #WinterGrowing #GrowYourOwn #HeirloomSeeds #GardeningAustralia #CoolSeasonCrops #ExpertTips #HomegrownFood #BackyardGarden

Meta Ads (1)

Winter Seeds Seasonal Trial Ads draft
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Winter seeds just dropped. Try GIL+ free for 30 days -- heirloom seeds, growing guides, and member discounts from $99/yr.

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Start Your Winter Garden Free

Description
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30-day free trial on annual

CTA Start Free Trial ---
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The best winter vegies start now. Get heirloom seeds delivered with a free 30-day GIL+ trial. Plans from $99/yr.

Headline
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Winter Seeds Are Here

Description
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Heirloom seeds to your door

CTA Start Free Trial ---
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Don't let your garden sleep through winter. GIL+ members grow year-round with seasonal seeds and expert guides.

Headline
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Keep Growing This Winter

Description
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Free 30-day trial available

CTA Start Free Trial

Products Featured

Winter seedsKitchen Windowsill $72.40