Grow It Local

International Women's Day

Theme Day MED 2026-03-08

Objective

Engagement + brand building.

Channel Strategy

Email

Women grower spotlights in newsletter.

Social

Dedicated posts: 'Women who grow.' Spotlight Mel, Hannah, Connie, Kate. UGC.

Meta Ads

Boost best IWD content for engagement.

Website

Blog: profiles of GIL's women experts.

International Women’s Day

Type: Theme Day | Priority: MED | Date: 2026-03-08

Channel Strategy

Email: Women grower spotlights in newsletter.

Social: Dedicated posts: β€˜Women who grow.’ Spotlight Mel, Hannah, Connie, Kate. UGC.

Meta Ads: Boost best IWD content for engagement.

Website: Blog: profiles of GIL’s women experts.

Notes

Engagement + brand building.

Draft Deliverables

5 items

Email (2)

IWD Women Grower Spotlights draft
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The women shaping how Australia grows

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Meet Mel, Hannah, Connie, and Kate -- the women behind some of GIL's best growing advice.

Body

Hey {{first_name}},
This International Women's Day, we're celebrating the women who are shaping how Australia grows food at home.
Mel Logozzo -- fermenting queen and all-round food preserving legend. If you've ever turned a glut of tomatoes into passata that actually tastes better than store-bought, Mel's probably the reason.
Hannah Moloney -- permaculture grower and educator who proves you don't need a massive property to grow a serious amount of food. Her small-space strategies are game-changers for city growers.
Connie Cao -- plant-based cook who turns homegrown produce into meals that make you wonder why you ever bothered with takeaway. Her recipes are a favourite in the GIL community.
Kate Flood -- garden designer who makes productive gardens beautiful. She's proof that growing food and having a gorgeous outdoor space aren't mutually exclusive.
These women (and so many more in our community) are the reason Grow It Local exists.
[Read their full profiles on the blog]
Who's the woman who inspired your love of gardening? Hit reply and tell us -- we'd love to hear.
Happy growing,
The Grow It Local Team

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She taught me how to grow

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The women in our community who've changed how Australia eats, grows, and shares.

Body

Hey {{first_name}},
Everyone has someone who taught them to grow. A mum who kept a herb garden by the back door. A nanna who could grow tomatoes in a drought. A friend who said "here, try planting this."
This International Women's Day, we want to hear your story. Who was the woman who got you started?
In our community, we're lucky to have some incredible women leading the way:
Mel Logozzo turns harvests into preserved food that lasts all year. Hannah Moloney proves a small space can feed a family. Connie Cao creates recipes that make you want to run straight from the garden to the kitchen. Kate Flood designs gardens that are as productive as they are beautiful.
But the truth is, the most powerful growing advice usually comes from the women closest to us. The ones who handed us a seedling and said "just give it a go."
[Meet our expert women on the blog]
Hit reply and tell us about the woman who inspired you. We'd love to share some of your stories this week.
Happy growing,
The Grow It Local Team

Subject Line
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Four women, four ways to grow

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From fermenting to permaculture -- meet the women behind GIL's expert advice.

Body

Hey {{first_name}},
This International Women's Day, we wanted to do something different. Instead of a general celebration, we're giving you a look at four women who've shaped the way our community grows -- and what you can learn from each of them.
Learn to preserve with Mel Logozzo. Mel's fermenting and preserving guides have helped thousands of GIL members turn a seasonal glut into food that lasts all year.
Grow more in less space with Hannah Moloney. Hannah's permaculture approach proves that a small backyard (or even a balcony) can be seriously productive.
Cook what you grow with Connie Cao. Connie's plant-based recipes are built around seasonal, homegrown produce. Her meal plans are some of the most popular content on GIL.
Design a garden that works with Kate Flood. Kate brings beauty and productivity together -- her approach to garden design means your food garden can look as good as it tastes.
Want to learn from all of them? GIL+ members get access to expert content, growing guides, and quarterly heirloom seeds.
[Explore GIL+ membership]
Happy growing,
The Grow It Local Team

IWD Expert Women Spotlight Email draft
Subject Line
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The women behind Grow It Local

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Meet the experts helping Australians grow more food at home.

Body

Hey {{first_name}},
It's International Women's Day, and we wanted to shine a light on four women who are shaping how Australia grows.
Mel Logozzo -- horticulturist, educator, and one of the sharpest minds in urban food growing. Mel's practical advice has helped thousands of growers get more from their patch.
Hannah Moloney -- permaculture designer and author who lives and breathes small-space food production. Hannah shows that you don't need acreage to feed your family.
Connie Cao -- food writer, recipe developer, and garden-to-plate advocate. Connie bridges the gap between what you grow and what you eat.
Kate Flood -- sustainability champion and community grower. Kate's work proves that growing food is about connection as much as it is about harvest.
These women are part of the reason GIL exists. They bring knowledge, passion, and a genuine love of helping others get their hands dirty.
[Meet Our Experts]
Happy growing,
The Grow It Local Team

Subject Line
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What she knows could fill your garden

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Four women. Decades of growing wisdom. And they want to share it with you.

Body

Hey {{first_name}},
This International Women's Day, we're not doing a generic celebration. We're introducing you to four women whose knowledge could genuinely transform the way you grow.
Mel Logozzo can teach you how to preserve your harvest so nothing goes to waste. Her fermenting guides are some of the most popular content in GIL.
Hannah Moloney can show you how to grow more food than you thought possible in a small space. Balcony, courtyard, tiny backyard -- she's done it all.
Connie Cao can turn whatever you've just picked into a meal worth sitting down for. Her recipes start in the garden and end at the table.
Kate Flood can help you design a garden that's productive, beautiful, and built to last. Function and form, together.
These women aren't just experts -- they're teachers. And their advice is available to every GIL member.
[Read their full profiles]
Happy growing,
The Grow It Local Team

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Celebrating the women who grow

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This IWD, we spotlight the women making our community stronger.

Body

Hey {{first_name}},
Grow It Local wouldn't exist without the women who helped build it.
Not just Mel, Hannah, Connie, and Kate -- though their expertise is woven through everything we do. We mean the thousands of women in our community who grow food, share knowledge, and lift each other up.
The mums who garden with their kids. The renters who grow herbs on windowsills. The grandmothers passing down seeds and knowledge. The first-timers who asked "can I really do this?" and then proved they could.
This International Women's Day, we want to celebrate all of you.
If there's a woman in your life who inspired you to grow, we'd love to hear about her. Hit reply and tell us her story -- we might feature some of them on our blog this week.
[Meet our expert women]
Happy growing,
The Grow It Local Team

Social (2)

Women Who Grow Series Instagram draft
Caption
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Women who grow. 🌿 This International Women's Day, we're celebrating the women leading the way in Australian home growing. Mel Logozzo -- fermenting and preserving expert Hannah Moloney -- permaculture grower and educator Connie Cao -- plant-based cook and recipe creator Kate Flood -- productive garden designer These women inspire thousands of growers every day. And our community is full of women doing incredible things in their own patches too. Tag a woman who inspires you to grow. We want to hear her story.
Hashtags

#GrowItLocal #GIL #InternationalWomensDay #IWD2026 #WomenWhoGrow #GardeningAustralia #WomenInGardening #GrowYourOwn ---

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She didn't just grow a garden. She grew a community. πŸ’ͺ Behind every great grower, there's usually a woman who showed them how. A mum, a nanna, a neighbour, a friend. This International Women's Day, we want to hear about her. Tag the woman who taught you to grow and tell us one thing she showed you. We'll be sharing our favourite stories all week. Let's celebrate the women who put seeds in our hands and said "give it a go."
Hashtags

#GrowItLocal #InternationalWomensDay #IWD2026 #WomenWhoGrow #GardeningAustralia #WomenInGardening #GrowYourOwn #GardenStories #CommunityGarden ---

Caption
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Four women. Four completely different ways to grow. 🌱 Mel Logozzo preserves the harvest so nothing goes to waste. Hannah Moloney grows a feast in the smallest of spaces. Connie Cao turns what you grow into meals you'll crave. Kate Flood designs gardens that are productive AND gorgeous. This IWD, swipe through to meet the women behind Grow It Local's expert content. Then head to the link in bio to learn from them. Who would you most want to learn from? Tell us below πŸ‘‡
Hashtags

#GrowItLocal #InternationalWomensDay #IWD2026 #WomenWhoGrow #WomenExperts #GardeningAustralia #GrowYourOwn #LearnToGrow #FoodGarden

IWD Women Who Grow Celebration Instagram draft
Caption
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Women who grow. πŸ’š Today we celebrate the women in our community who dig in, show up, and share what they know. From balcony growers to backyard legends, from first-timers to seasoned experts -- you make this community what it is. A special shout-out to some of the incredible women behind Grow It Local: Mel Logozzo, Hannah Moloney, Connie Cao, and Kate Flood. Their knowledge, generosity, and passion help all of us grow better. Tag a woman who inspires you to grow. We want to celebrate her too. Link in bio to meet our expert team.
Hashtags

#GrowItLocal #InternationalWomensDay #IWD2026 #WomenWhoGrow #WomenInGardening #GardeningAustralia #GrowYourOwn #CommunityGarden #SupportWomen ---

Caption
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She said "just plant it and see what happens." And that changed everything. 🌱 Every grower has a story about the woman who got them started. A mum. A nanna. A neighbour. A friend who handed over a seedling and some encouragement. This International Women's Day, we want to hear about her. Tag the woman who taught you to grow. Tell us one thing she showed you. We'll be sharing our favourite stories all week. Because growing is always better when it's passed down.
Hashtags

#GrowItLocal #InternationalWomensDay #IWD2026 #WomenWhoGrow #GardeningAustralia #GrowYourOwn #GardenStories #WomenInGardening #PassItDown ---

Caption
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This IWD, we're letting the numbers do the talking. πŸ“Š Over 60% of Grow It Local members are women. Women lead more community garden groups in Australia than any other demographic. And the four experts behind our most popular growing content? All women. Mel Logozzo. Hannah Moloney. Connie Cao. Kate Flood. They grow, they teach, they preserve, they design, they cook, and they share. And they make this community better every single day. Happy International Women's Day to every woman who grows. You're the backbone of this movement. Link in bio to meet our expert team.
Hashtags

#GrowItLocal #InternationalWomensDay #IWD2026 #WomenWhoGrow #WomenInGardening #GardeningAustralia #GrowYourOwn #CommunityGarden #WomenLead

Meta Ads (1)

IWD Content Boost draft
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Meet the women shaping how Australia grows food at home. Mel, Hannah, Connie, Kate -- and thousands more.

Headline
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Women Who Grow

Description
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Happy International Women's Day

CTA Learn More ---
Primary Text
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This IWD, we celebrate the women growing, teaching, and feeding their communities. Grow It Local.

Headline
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Celebrating Women Who Grow

Description
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#IWD2026

CTA Learn More ---
Primary Text
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From fermenting to permaculture to garden design -- meet the women experts behind Grow It Local.

Headline
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The Women Behind GIL

Description
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Read their stories

CTA Learn More