Grow It Local

Winter Seasonal Bundle Launch

Product Launch HIGH 2026-05-25

Objective

NEW PRODUCT: First seasonal bundle.

Channel Strategy

Email

Seasonal bundle announcement. Members early access. Bundle subscription intro.

Social

Indoor growing showcase. HydroGarden demo. Véritable unboxing.

Meta Ads

Product launch campaign. Indoor gardening + apartment interests.

Website

Seasonal bundle page live. Pre-order functionality.

Winter Seasonal Bundle Launch

Type: Product Launch | Priority: HIGH | Date: 2026-05-25

Channel Strategy

Email: Seasonal bundle announcement. Members early access. Bundle subscription intro.

Social: Indoor growing showcase. HydroGarden demo. Véritable unboxing.

Meta Ads: Product launch campaign. Indoor gardening + apartment interests.

Website: Seasonal bundle page live. Pre-order functionality.

  • Winter Indoor Grower: Beginner $76
  • Enthusiast $246

Notes

NEW PRODUCT: First seasonal bundle.

Draft Deliverables

3 items

Email (1)

Winter Seasonal Bundle Launch Announcement draft
Subject Line
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Introducing the Winter Indoor Grower

Preview Text
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Our first-ever seasonal bundle is here -- everything you need to grow indoors through winter.

Body

Hey {{first_name}},
We're excited to share something new: the Winter Indoor Grower bundle.
It's our very first seasonal bundle, and it's built for the colder months when outdoor growing slows down but you still want fresh herbs and greens at your fingertips. Whether you've got a sunny kitchen windowsill or a spot on the bench, this bundle has everything you need to keep growing through winter.
There are two options:
Beginner -- $76
A great entry point if you're new to indoor growing. Includes everything you need to get started with fresh herbs and greens inside.
Enthusiast -- $246
For growers who want to go further. A more complete indoor setup for year-round growing, including advanced hydroponic gear.
GIL+ members get early access and 15% off (20% for Pro members). Not a member yet? Plans start at $99/yr with a 30-day free trial.
These are seasonal bundles, so they won't be around forever. Once winter stock is gone, it's gone until next year.
[Shop the Winter Indoor Grower]
Happy growing,
The Grow It Local Team

Subject Line
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Keep growing when the cold hits

Preview Text
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The Winter Indoor Grower bundle is live -- fresh herbs and greens from your kitchen bench.

Body

Hey {{first_name}},
Winter is coming, but your growing season doesn't have to end.
We've just launched the Winter Indoor Grower -- our first-ever seasonal bundle designed to keep you harvesting fresh herbs and greens indoors, even on the coldest days.
Two options to suit how you grow:
Beginner -- $76
Ideal if you're new to indoor growing or working with a small space. A simple setup that gets you picking fresh herbs within weeks.
Enthusiast -- $246
A more complete indoor growing system with hydroponic gear for growers who want serious year-round harvests.
Both bundles come with growing guides to help you get the most out of your setup. And because these are seasonal, stock is limited -- once they're gone, they won't be back until next winter.
GIL+ members get early access plus 15% off (20% for Pro members). Not a member? Try it free for 30 days on any annual plan, starting at $99/yr.
[Shop the Winter Indoor Grower]
Happy growing,
The Grow It Local Team

Subject Line
27/50

Fresh herbs in winter? Easy

Preview Text
93/90

Our new seasonal bundle turns your kitchen bench into an indoor garden. Two options from $76.

Body

Hey {{first_name}},
What if you could pick fresh basil, parsley, and coriander from your kitchen bench right through winter?
That's the idea behind the Winter Indoor Grower -- our first-ever seasonal bundle. It's everything you need to grow herbs and greens indoors when the weather outside says otherwise.
Here's what's available:
Beginner -- $76
Perfect for first-timers. A straightforward setup that turns a sunny windowsill into a productive growing space.
Enthusiast -- $246
For the grower who wants more. Includes hydroponic gear for a serious indoor garden that produces year-round.
This is a seasonal bundle, so it's only available while winter stock lasts. We won't be restocking until next year.
GIL+ members get early access and save 15% (20% for Pro). Plans start at $99/yr with a 30-day free trial if you want to join before you buy.
[Shop the Winter Indoor Grower]
Happy growing,
The Grow It Local Team

Social (1)

Winter Seasonal Bundle — Instagram Showcase Instagram draft
Caption
799/2200
Meet the Winter Indoor Grower. Our first-ever seasonal bundle. Winter doesn't have to mean empty garden beds and supermarket herbs. The Winter Indoor Grower bundle is built for growing fresh food inside, even when it's cold and grey outside. Two options depending on where you're at: Beginner ($76) -- Everything you need to start growing herbs and greens indoors. Perfect if you're new to indoor growing or working with a small space. Enthusiast ($246) -- A more complete setup for growers who want year-round indoor harvests, including hydroponic gear. Both are designed for Australian winter conditions and come with growing guides to get you started. This is a seasonal bundle -- it's only available while winter stock lasts. GIL+ members get early access and up to 20% off. Link in bio to shop.
Hashtags

#GrowItLocal #WinterGrowing #IndoorGarden #SeasonalBundle #GrowYourOwn #HerbGarden #GardeningAustralia #IndoorPlants #HydroGarden #KitchenGarden ---

Caption
736/2200
Who says you can't grow fresh food in winter? It's cold outside, sure. But your kitchen bench doesn't know that. A sunny windowsill, the right setup, and a handful of herb seeds -- that's all it takes to keep harvesting through the cooler months. We've just launched the Winter Indoor Grower bundle, and there are two options: 🌱 Beginner ($76) -- Simple indoor setup for herbs and greens. Great for apartments, small spaces, or anyone starting out. 🌿 Enthusiast ($246) -- Hydroponic gear included. For growers who want a proper indoor harvest all winter long. This is our first-ever seasonal bundle, and stock is limited. Once it's gone, it won't be back until next year. GIL+ members get early access and save up to 20%. Link in bio.
Hashtags

#GrowItLocal #WinterGrowing #IndoorGarden #KitchenGarden #GrowYourOwn #GardeningAustralia #HerbGarden #SeasonalBundle #IndoorGrowing #FreshHerbs ---

Caption
779/2200
Fresh basil in July. Coriander in August. Parsley all winter long. Sounds good, right? The Winter Indoor Grower bundle makes it real. It's our first seasonal bundle, built specifically for growing herbs and greens indoors when the weather outside isn't cooperating. Two tiers: Beginner ($76) -- Perfect entry point. Simple setup, clear growing guide, herbs on your bench within weeks. Enthusiast ($246) -- For the grower who wants more. Hydroponic system included for serious year-round indoor harvests. Both bundles are designed for Australian winter conditions. And because they're seasonal, stock is limited -- this is a one-run deal until next winter. GIL+ members get early access and up to 20% off. Not a member? Plans start at $99/yr with a 30-day free trial. Link in bio.
Hashtags

#GrowItLocal #WinterGrowing #IndoorGarden #SeasonalBundle #HerbGarden #GardeningAustralia #GrowYourOwn #KitchenGarden #Hydroponics #FreshHerbsAllWinter

Meta Ads (1)

Winter Seasonal Bundle Launch Ads draft
Primary Text
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Grow fresh herbs and greens indoors all winter. The Winter Indoor Grower bundle starts at $76 -- seasonal stock only.

Headline
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Winter Indoor Grower Is Here

Description
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Seasonal bundle from $76

CTA Shop Now ---
Primary Text
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No garden? No problem. The Winter Indoor Grower bundle has everything you need to grow fresh food inside this winter.

Headline
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Grow Indoors This Winter

Description
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Starts at $76, limited stock

CTA Shop Now ---
Primary Text
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Fresh herbs from your kitchen bench, even in winter. Our first seasonal bundle is live -- GIL+ members save up to 20%.

Headline
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Fresh Herbs All Winter Long

Description
24/30

Members get early access

CTA Learn More

Products Featured

Winter Indoor Grower: Beginner $76Enthusiast $246