Grow It Local

Product Bundle Launch Wk 2: Small Space + Families

Product Launch HIGH 2026-04-20

Objective

Week 2 of 3.

Channel Strategy

Email

Balcony + apartment bundles. Separate family send.

Social

Small space spotlight. Family content: kids gardening.

Meta Ads

Apartment/renter targeting for small space. Parent targeting for families.

Website

Blog: apartment gardeners + gardening with kids.

Product Bundle Launch Wk 2: Small Space + Families

Type: Product Launch | Priority: HIGH | Date: 2026-04-20

Channel Strategy

Email: Balcony + apartment bundles. Separate family send.

Social: Small space spotlight. Family content: kids gardening.

Meta Ads: Apartment/renter targeting for small space. Parent targeting for families.

Website: Blog: apartment gardeners + gardening with kids.

  • Balcony Harvest $79.80
  • Kitchen Windowsill $72.40
  • Little Gardeners $66.80

Notes

Week 2 of 3.

Draft Deliverables

3 items

Email (1)

Small Space and Family Bundles draft
Subject Line
24/50

No backyard? No problem.

Preview Text
79/90

New bundles for balconies, windowsills, and families who want to grow together.

Body

Hey {{first_name}},
Week 2 of our bundle launch is here -- and this one's for anyone who's ever thought "I'd love to grow food, but I just don't have the space."
Spoiler: you have enough space.
For small spaces:

  • Balcony Harvest -- $79.80 -- Compact varieties, clever containers, and everything you need to turn a balcony or courtyard into a productive little patch.
  • Kitchen Windowsill -- $72.40 -- Herbs and micro-greens that thrive indoors. Fresh flavour, zero outdoor space required.
    For families:
  • Little Gardeners -- $66.80 -- Get the kids involved with a bundle designed for small hands and big curiosity. Growing food is one of the best things you can do with your family.
    You don't need a quarter-acre block to grow your own food. A windowsill, a balcony, or a sunny corner is more than enough.
    GIL+ members save 15% on all bundles (20% for Pro members).
    [Shop small space + family bundles]
    Next week: bundles for experienced growers and serious tools. Stay tuned.
    Happy growing,
    The Grow It Local Team

Subject Line
37/50

Grow herbs on your kitchen windowsill

Preview Text
82/90

Our new small space bundles prove you don't need a backyard to grow your own food.

Body

Hey {{first_name}},
If you've got a sunny windowsill, you've got a garden.
That's the idea behind our new Kitchen Windowsill bundle ($72.40) -- herbs and micro-greens that thrive indoors, so you can snip fresh basil while the pasta's boiling. No outdoor space needed.
And if you've got a balcony or courtyard to work with, the Balcony Harvest bundle ($79.80) takes it further -- compact varieties and smart containers that make the most of every square metre.
But the one we're most excited about?
The Little Gardeners bundle -- $66.80. It's designed for kids: fun seed varieties, child-friendly tools, and a guide that makes growing feel like an adventure. If you're looking for a screen-free activity this autumn, this is it.
All three are now live in the GIL shop, curated by our team and delivered to your door through our partnership with Mr Fothergills.
GIL+ members save 15% on every bundle (20% for Pro members). Not a member? Your 30-day free trial on any annual plan unlocks the discount immediately.
[Shop this week's bundles]
Happy growing,
The Grow It Local Team

Subject Line
42/50

Three new bundles for renters and families

Preview Text
83/90

Balcony growers, apartment dwellers, and families -- this week's launch is for you.

Body

Hey {{first_name}},
We hear it all the time: "I'm renting, so I can't really garden." Or: "We've got a tiny courtyard, so there's not much point."
Here's the thing -- some of the most productive growers in the GIL community work with nothing more than a balcony and a few pots. It's not about the size of your space. It's about choosing the right plants and the right setup.
That's exactly what this week's new bundles are built for:
Balcony Harvest -- $79.80
Compact varieties that love containers. Designed for balconies, courtyards, and small patios. You'll be surprised how much food you can pull from a few square metres.
Kitchen Windowsill -- $72.40
Herbs and micro-greens that grow happily on a sunny indoor ledge. Perfect for renters who want fresh flavour without touching the garden.
Little Gardeners -- $66.80
A growing kit made for kids. Fun varieties, kid-sized tools, and a guide that turns gardening into a family project.
All bundles are curated by our team, packed by Mr Fothergills, and delivered straight to your door.
GIL+ members save 15% (20% for Pro). Start a 30-day free trial on any annual plan to get the discount from your first order.
[Browse small space and family bundles]
Happy growing,
The Grow It Local Team

Social (1)

Growing in Small Spaces with Bundles Instagram draft
Caption
770/2200
You don't need a backyard to grow your own food. You just need the right setup. 🌿🏒 Week 2 of our bundle launch is all about small spaces and families: πŸͺ΄ **Balcony Harvest** -- $79.80 Turn your balcony or courtyard into a productive patch with compact varieties and clever containers. 🌿 **Kitchen Windowsill** -- $72.40 Herbs and micro-greens that thrive indoors. Fresh flavour from your kitchen window. πŸ‘¨β€πŸ‘©β€πŸ‘§ **Little Gardeners** -- $66.80 Get the kids growing with a bundle designed for small hands and big curiosity. Whether you're renting, living in an apartment, or just working with a small outdoor space -- these bundles prove you can grow food anywhere. GIL+ members save 15-20% on every bundle. πŸ”— Link in bio to shop. Tag someone who needs to see this πŸ‘‡
Hashtags

#GrowItLocal #SmallSpaceGardening #BalconyGarden #ApartmentGarden #GrowYourOwn #IndoorGarden #FamilyGardening #KidsGardening #WindowsillGarden #UrbanGardening ---

Caption
767/2200
Renting doesn't mean you can't grow food. Here's proof. πŸͺ΄ Meet one of our favourite new bundles -- the Kitchen Windowsill kit ($72.40). It's packed with herb and micro-green seeds that grow happily on a sunny ledge. No balcony, no yard, no worries. And if you do have a balcony or courtyard, the Balcony Harvest bundle ($79.80) turns that space into a proper little food garden with compact varieties and smart containers. Got kids? The Little Gardeners bundle ($66.80) is a complete growing project for small hands. Autumn school holidays activity: sorted. βœ… All three are live now in the GIL shop. Curated by our team, delivered by @mrfothergillsaustralia. GIL+ members save 15-20% on every order. What's the smallest space you've grown food in? πŸ‘‡ πŸ”— Link in bio.
Hashtags

#GrowItLocal #RenterGarden #SmallSpaceGrowing #BalconyGarden #HerbGarden #KidsGardening #GrowYourOwn #ApartmentGardening #IndoorGarden #MicroGreens ---

Caption
756/2200
POV: Your kid just grew their first plant and won't stop talking about it. πŸŒ±πŸ‘§ Our Little Gardeners bundle ($66.80) is made for exactly this moment. Kid-friendly seeds, child-sized tools, and a guide that makes growing feel like a game. But this week's launch isn't just for families. We've also dropped two small space bundles: πŸ™οΈ **Kitchen Windowsill** -- $72.40 -- herbs and micro-greens that thrive indoors 🌿 **Balcony Harvest** -- $79.80 -- compact food varieties for balconies and courtyards No backyard required for any of them. Just a sunny spot and a bit of curiosity. GIL+ members save 15-20% on all bundles. Start a free 30-day trial on any annual plan. Would you start with the windowsill herbs or the balcony veg? πŸ‘‡ πŸ”— Link in bio to shop.
Hashtags

#GrowItLocal #LittleGardeners #KidsGardening #SmallSpaceGarden #BalconyGarden #WindowsillGarden #GrowYourOwn #FamilyGardening #UrbanGarden #IndoorGrowing

Meta Ads (1)

Family and Small Space Bundles Campaign draft
Primary Text
112/125

No backyard? No worries. Our Balcony Harvest bundle turns any small space into a productive garden. From $72.40.

Headline
25/40

Grow food on your balcony

Description
31/30

Small space bundles from $72.40

CTA Shop Now ---
Primary Text
119/125

Get the kids growing this autumn. The Little Gardeners bundle has everything for young hands and big curiosity. $66.80.

Headline
26/40

Family gardening made easy

Description
24/30

Kids' bundle just $66.80

CTA Shop Now ---
Primary Text
112/125

Renting? Apartment? You can still grow your own food. Bundles designed for small spaces, delivered to your door.

Headline
20/40

Your space is enough

Description
19/30

Bundles from $66.80

CTA Get Started

Products Featured

Balcony Harvest $79.80Kitchen Windowsill $72.40Little Gardeners $66.80