Earth Day
Objective
KEY CAMPAIGN: Mission + commercial alignment.
Channel Strategy
Earth Day email: 'Easiest environmental action.' Trial CTA + beginner bundle.
Social
3–5 day series: food miles, composting, biodiversity, packaging-free. Member stories.
Meta Ads
Environmental messaging + trial CTA. Increase budget. 'Grow, don't buy.'
Website
Blog: 'How growing local helps the planet.' Evergreen SEO.
Earth Day
Type: Theme Day | Priority: HIGH | Date: 2026-04-22
Channel Strategy
Email: Earth Day email: ‘Easiest environmental action.’ Trial CTA + beginner bundle.
Social: 3–5 day series: food miles, composting, biodiversity, packaging-free. Member stories.
Meta Ads: Environmental messaging + trial CTA. Increase budget. ‘Grow, don’t buy.’
Website: Blog: ‘How growing local helps the planet.’ Evergreen SEO.
Products Featured
- Beginner product bundles
Notes
KEY CAMPAIGN: Mission + commercial alignment.
Draft Deliverables
4 items
Email (1)
The easiest environmental action you'll take
This Earth Day, your garden is already making a difference. Here's how to do even more.
Hey {{first_name}},
Happy Earth Day.
Here's a question: what if the most powerful environmental action you could take was something you're already doing?
Every time you pick a tomato from your garden instead of buying one from the supermarket, you're cutting out food miles, plastic packaging, and industrial farming practices. That's not nothing -- that's real impact.
This Earth Day, we're inviting you to make a simple pledge:
Grow one more thing.
Just one. A pot of herbs on the windowsill. A new veg in the patch. A fruit tree in the backyard. Every plant you grow is food that didn't need to be trucked, wrapped in plastic, or sprayed with chemicals.
And if you're just getting started, our beginner bundles make it ridiculously easy. Seeds, tools, and guides from $69.80 -- everything you need in one box.
[Take the pledge and start growing]
GIL+ members get 15% off all bundles (20% for Pro). Not a member yet? Start your 30-day free trial today.
Your garden is already saving the planet. Let's keep going.
Happy growing,
The Grow It Local Team
Social (1)
#GrowItLocal #EarthDay #GrowDontBuy #SustainableLiving #GrowYourOwn #FoodMiles #ZeroWasteGarden #EarthDayEveryDay #SustainableGardening #GrowLocal ---
Meta Ads (1)
The easiest environmental action? Grow your own food. Less food miles. Less packaging. More flavour. Start free.
Grow, don't buy
Start your 30-day free trial
Website / Blog (1)
5 Ways Your Garden Is Already Saving the Planet
Your home garden is doing more for the environment than you think. Here are five ways growing your own food helps the planet every single day.
Show full draft
You might not think of yourself as an environmentalist. But if you've got a veggie patch, a few herb pots, or even a single tomato plant on the balcony -- you're already making a difference.
Home gardening is one of the simplest, most practical ways to reduce your environmental footprint. And the best part? You don't need to change your lifestyle. You just need to keep doing what you're already doing.
Here are five ways your garden is quietly helping the planet.
1. You're Slashing Food Miles
The average piece of fresh produce in Australia travels between 900 and 1,500 kilometres before it reaches your plate. That's trucks, refrigeration, distribution centres, and more trucks -- all burning fuel to get a head of lettuce from a farm you've never heard of to a supermarket shelf near you.
Your garden? Zero food miles. The lettuce in your patch travels about three metres -- from the garden bed to your kitchen. That's a massive reduction in transport emissions, and it adds up fast when you multiply it across every harvest.
2. You're Cutting Out Packaging
Think about the last time you bought herbs from the supermarket. They probably came in a plastic clamshell, maybe with a rubber band and a barcode sticker. Capsicums in plastic wrap. Salad in a plastic bag inside a plastic box.
When you grow your own, you eliminate packaging entirely. No plastic, no polystyrene trays, no shrink wrap. You pick it, you eat it. That's it.
Australians generate around 2.5 million tonnes of plastic waste each year. Every time you harvest from your garden instead of buying plastic-wrapped produce, you're chipping away at that number.
3. You're Building Healthy Soil
Healthy soil is one of the planet's most powerful carbon sinks. When you compost kitchen scraps and garden waste, you're returning organic matter to the soil -- feeding the microorganisms that store carbon underground.
Compare that to what happens when organic waste goes to landfill: it breaks down without oxygen, producing methane -- a greenhouse gas roughly 25 times more potent than carbon dioxide.
Home gardeners who compost are doing two things at once: keeping waste out of landfill and building soil that actively draws carbon from the atmosphere. That's a win-win.
4. You're Supporting Biodiversity
Your garden is a habitat. Even a small patch of flowering plants, herbs, and vegies provides food and shelter for:
- Bees and native pollinators -- essential for food production
- Beneficial insects like ladybirds, lacewings, and hoverflies that keep pests in check naturally
- Soil organisms -- earthworms, fungi, and bacteria that keep the ground alive
- Birds that help with pest control and seed dispersal
Industrial farming tends to reduce biodiversity through monocultures and chemical use. Your home garden does the opposite -- it creates a diverse, living ecosystem right where you live.
Growing heirloom varieties (like the ones in our Rainbow Range) also helps preserve genetic diversity in our food supply. When you grow an heirloom tomato, you're keeping a variety alive that commercial agriculture has no interest in.
5. You're Growing Food Without Chemicals
Most home gardeners use minimal or no synthetic chemicals. You're not spraying herbicides, you're pulling weeds by hand. You're not dousing crops in insecticide, you're companion planting and encouraging beneficial bugs.
That matters. Agricultural chemical runoff is a major source of water pollution, damaging waterways and marine ecosystems. Your garden, by contrast, is a clean growing system that supports rather than degrades the environment around it.
And because you control what goes into your soil and onto your plants, you know exactly what you're eating. No residue surprises.
What You Can Do Next
Already growing? Keep going. Every season you garden is another season of reduced food miles, less waste, and healthier soil.
If you're just getting started, there's never been a better time. Our beginner product bundles start from $69.80 and include everything you need -- seeds, tools, and guides curated by our team.
GIL+ members get 15% off all bundles (20% for Pro members), plus quarterly heirloom seed deliveries and access to expert growing guides. You can start your 30-day free trial today.
This Earth Day, the message is simple: grow, don't buy. Your garden is already saving the planet -- one harvest at a time.
Happy growing.
Last verified: 17 February 2026
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