Grow It Local

Earth Day

Theme Day HIGH 2026-04-22

Objective

KEY CAMPAIGN: Mission + commercial alignment.

Channel Strategy

Email

Earth Day email: 'Easiest environmental action.' Trial CTA + beginner bundle.

Social

3–5 day series: food miles, composting, biodiversity, packaging-free. Member stories.

Meta Ads

Environmental messaging + trial CTA. Increase budget. 'Grow, don't buy.'

Website

Blog: 'How growing local helps the planet.' Evergreen SEO.

Earth Day

Type: Theme Day | Priority: HIGH | Date: 2026-04-22

Channel Strategy

Email: Earth Day email: ‘Easiest environmental action.’ Trial CTA + beginner bundle.

Social: 3–5 day series: food miles, composting, biodiversity, packaging-free. Member stories.

Meta Ads: Environmental messaging + trial CTA. Increase budget. ‘Grow, don’t buy.’

Website: Blog: ‘How growing local helps the planet.’ Evergreen SEO.

  • Beginner product bundles

Notes

KEY CAMPAIGN: Mission + commercial alignment.

Draft Deliverables

4 items

Email (1)

Earth Day Gardening Pledge draft
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The easiest environmental action you'll take

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This Earth Day, your garden is already making a difference. Here's how to do even more.

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Hey {{first_name}},
Happy Earth Day.
Here's a question: what if the most powerful environmental action you could take was something you're already doing?
Every time you pick a tomato from your garden instead of buying one from the supermarket, you're cutting out food miles, plastic packaging, and industrial farming practices. That's not nothing -- that's real impact.
This Earth Day, we're inviting you to make a simple pledge:
Grow one more thing.
Just one. A pot of herbs on the windowsill. A new veg in the patch. A fruit tree in the backyard. Every plant you grow is food that didn't need to be trucked, wrapped in plastic, or sprayed with chemicals.
And if you're just getting started, our beginner bundles make it ridiculously easy. Seeds, tools, and guides from $69.80 -- everything you need in one box.
[Take the pledge and start growing]
GIL+ members get 15% off all bundles (20% for Pro). Not a member yet? Start your 30-day free trial today.
Your garden is already saving the planet. Let's keep going.
Happy growing,
The Grow It Local Team

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Your garden vs. the supermarket

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Zero food miles, zero packaging, zero chemicals. Your patch is doing more than you think.

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Hey {{first_name}},
Quick question: how far did your last supermarket tomato travel to reach your plate?
The answer, on average, is somewhere between 900 and 1,500 kilometres. That's trucks, cold storage, distribution centres, plastic packaging, and a whole lot of diesel.
Your tomato? It travelled about three metres. From the garden to the kitchen.
That's the power of growing your own food. And it's why Earth Day and home gardening go hand in hand.
Here's what your garden is already doing:

  • Slashing food miles -- every harvest eliminates the transport chain entirely
  • Cutting plastic waste -- no clamshells, no shrink wrap, no bags
  • Building healthy soil -- your compost is storing carbon instead of sending methane to the atmosphere
  • Supporting local biodiversity -- your patch is a habitat for pollinators, beneficial insects, and soil life
    You don't need to change your life to make a difference. You just need to keep growing.
    If you want to grow even more this season, our product bundles are now live in the shop -- from $69.80 for beginners to premium collections for experienced growers. GIL+ members save 15-20% on every order.
    [Shop bundles and keep growing]
    Happy growing,
    The Grow It Local Team

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One plant can change your habits

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Earth Day is about action. Here's the simplest one we know -- grow something.

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Hey {{first_name}},
Most environmental advice feels big. Drive less. Fly less. Overhaul your diet. Switch your energy provider.
Here's something smaller that actually works: grow a plant.
One herb on the windowsill means fewer plastic packets of basil from the supermarket. One tomato plant means food miles drop to zero for every fruit it produces. One compost bin means kitchen scraps build soil instead of releasing methane in landfill.
It starts small. But the habits it builds -- eating seasonal, wasting less, paying attention to where food comes from -- those habits compound.
This Earth Day, we're not asking you to change everything. We're asking you to grow one more thing than you did last year. That's it.
Need help getting started?
Our beginner bundles ($69.80) include seeds, tools, and a growing guide. The Kitchen Windowsill bundle ($72.40) is perfect if you don't have outdoor space. Both are in the GIL shop now, curated by our team and delivered to your door.
GIL+ members save 15% on all bundles (20% for Pro). Annual plans include a 30-day free trial.
[Grow one more thing]
Happy growing,
The Grow It Local Team

Social (1)

Earth Day — Growing Food and Sustainability Instagram draft
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Every plant you grow is a tiny act of rebellion against a broken food system. 🌍✊ Happy Earth Day. Here's what your garden is already doing for the planet: 🚛 **Cutting food miles** -- your backyard tomato didn't travel 1,500km to reach your plate. ♻️ **Reducing packaging** -- no plastic wrap, no styrofoam trays, no plastic bags. 🐝 **Supporting biodiversity** -- your garden is a habitat for pollinators, beneficial insects, and soil life. 🌱 **Building healthy soil** -- composting and home growing puts nutrients back into the ground instead of sending organic waste to landfill. You don't need to overhaul your life to make a difference. You just need to grow something. This Earth Day, we're asking everyone to make one pledge: grow one more thing. One herb. One veg. One fruit tree. That's it. Drop your pledge in the comments 👇 What will you grow? 🔗 Link in bio to start your free trial and get growing.
Hashtags

#GrowItLocal #EarthDay #GrowDontBuy #SustainableLiving #GrowYourOwn #FoodMiles #ZeroWasteGarden #EarthDayEveryDay #SustainableGardening #GrowLocal ---

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How far did your dinner travel tonight? 🚛 If it came from the supermarket, your tomatoes probably travelled 1,000+ kilometres. Your herbs? Possibly flown in from interstate. Wrapped in plastic, stacked in cold storage, trucked to a shelf. If it came from your garden? About three metres. No truck. No plastic. No fridge. That's the power of growing your own food -- and it's why Earth Day matters to every home gardener. Your patch is already: 🌿 Eliminating food miles 🌿 Cutting plastic packaging 🌿 Building carbon-storing soil 🌿 Creating habitat for pollinators This Earth Day, the question isn't "should I do more?" It's "what should I plant next?" Tell us below -- what's going in your garden this autumn? 👇 🔗 Link in bio for beginner bundles from $69.80.
Hashtags

#GrowItLocal #EarthDay #FoodMiles #GrowYourOwn #SustainableFood #PlasticFree #HomeGarden #GardenSustainability #ClimateAction #GrowLocal ---

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One plant. That's our Earth Day ask. 🌱 You don't need to go off-grid. You don't need to overhaul your life. You just need to grow one more thing than you did last year. A pot of basil on the windowsill = fewer plastic herb packets from the shops. A single tomato plant = food miles reduced to zero. A compost bin = kitchen scraps building soil instead of creating methane. Small actions, real impact. This Earth Day, we're pledging to grow one more thing. Will you join us? Comment with what you're planting 👇 We'll share some of our favourites in stories. Not sure where to start? Our beginner bundles ($69.80) and Kitchen Windowsill bundle ($72.40) are in the GIL shop now. Seeds, tools, guides -- everything in one box. 🔗 Link in bio.
Hashtags

#GrowItLocal #EarthDay #GrowOneMoreThing #SustainableLiving #GrowYourOwn #EarthDayPledge #HomeGarden #GardenersOfInstagram #ClimateAction #PlantSomething

Meta Ads (1)

Earth Day Sustainability Campaign draft
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The easiest environmental action? Grow your own food. Less food miles. Less packaging. More flavour. Start free.

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Grow, don't buy

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Start your 30-day free trial

CTA Start Free Trial ---
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This Earth Day, skip the supermarket and grow something. Your garden already cuts food miles and plastic waste.

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Your garden helps the planet

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Free trial. Beginner bundles.

CTA Get Started ---
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Every tomato you grow is one less trucked across the country. Start your growing journey this Earth Day.

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Less food miles. More flavour.

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30-day free trial

CTA Start Free Trial

Website / Blog (1)

5 Ways Your Garden Is Already Saving the Planet draft
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5 Ways Your Garden Is Already Saving the Planet

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Your home garden is doing more for the environment than you think. Here are five ways growing your own food helps the planet every single day.

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You might not think of yourself as an environmentalist. But if you've got a veggie patch, a few herb pots, or even a single tomato plant on the balcony -- you're already making a difference.
Home gardening is one of the simplest, most practical ways to reduce your environmental footprint. And the best part? You don't need to change your lifestyle. You just need to keep doing what you're already doing.
Here are five ways your garden is quietly helping the planet.

1. You're Slashing Food Miles

The average piece of fresh produce in Australia travels between 900 and 1,500 kilometres before it reaches your plate. That's trucks, refrigeration, distribution centres, and more trucks -- all burning fuel to get a head of lettuce from a farm you've never heard of to a supermarket shelf near you.
Your garden? Zero food miles. The lettuce in your patch travels about three metres -- from the garden bed to your kitchen. That's a massive reduction in transport emissions, and it adds up fast when you multiply it across every harvest.

2. You're Cutting Out Packaging

Think about the last time you bought herbs from the supermarket. They probably came in a plastic clamshell, maybe with a rubber band and a barcode sticker. Capsicums in plastic wrap. Salad in a plastic bag inside a plastic box.
When you grow your own, you eliminate packaging entirely. No plastic, no polystyrene trays, no shrink wrap. You pick it, you eat it. That's it.
Australians generate around 2.5 million tonnes of plastic waste each year. Every time you harvest from your garden instead of buying plastic-wrapped produce, you're chipping away at that number.

3. You're Building Healthy Soil

Healthy soil is one of the planet's most powerful carbon sinks. When you compost kitchen scraps and garden waste, you're returning organic matter to the soil -- feeding the microorganisms that store carbon underground.
Compare that to what happens when organic waste goes to landfill: it breaks down without oxygen, producing methane -- a greenhouse gas roughly 25 times more potent than carbon dioxide.
Home gardeners who compost are doing two things at once: keeping waste out of landfill and building soil that actively draws carbon from the atmosphere. That's a win-win.

4. You're Supporting Biodiversity

Your garden is a habitat. Even a small patch of flowering plants, herbs, and vegies provides food and shelter for:

  • Bees and native pollinators -- essential for food production
  • Beneficial insects like ladybirds, lacewings, and hoverflies that keep pests in check naturally
  • Soil organisms -- earthworms, fungi, and bacteria that keep the ground alive
  • Birds that help with pest control and seed dispersal
    Industrial farming tends to reduce biodiversity through monocultures and chemical use. Your home garden does the opposite -- it creates a diverse, living ecosystem right where you live.
    Growing heirloom varieties (like the ones in our Rainbow Range) also helps preserve genetic diversity in our food supply. When you grow an heirloom tomato, you're keeping a variety alive that commercial agriculture has no interest in.

5. You're Growing Food Without Chemicals

Most home gardeners use minimal or no synthetic chemicals. You're not spraying herbicides, you're pulling weeds by hand. You're not dousing crops in insecticide, you're companion planting and encouraging beneficial bugs.
That matters. Agricultural chemical runoff is a major source of water pollution, damaging waterways and marine ecosystems. Your garden, by contrast, is a clean growing system that supports rather than degrades the environment around it.
And because you control what goes into your soil and onto your plants, you know exactly what you're eating. No residue surprises.

What You Can Do Next

Already growing? Keep going. Every season you garden is another season of reduced food miles, less waste, and healthier soil.
If you're just getting started, there's never been a better time. Our beginner product bundles start from $69.80 and include everything you need -- seeds, tools, and guides curated by our team.
GIL+ members get 15% off all bundles (20% for Pro members), plus quarterly heirloom seed deliveries and access to expert growing guides. You can start your 30-day free trial today.
This Earth Day, the message is simple: grow, don't buy. Your garden is already saving the planet -- one harvest at a time.
Happy growing.

Last verified: 17 February 2026

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The Climate Case for Home Gardening

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Home gardens cut food miles, reduce plastic waste, and build carbon-storing soil. Here's the evidence that growing food at home is genuine climate action.

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Every head of lettuce in a supermarket has a backstory most of us never think about. It was grown hundreds of kilometres away, harvested by machine, washed in chlorinated water, packed in plastic, loaded onto a refrigerated truck, driven to a distribution centre, transferred to another truck, and delivered to a shelf where it sits under fluorescent lights waiting for someone to buy it.
Your lettuce? You walked outside, picked it, and ate it. Same food. Wildly different environmental cost.
Home gardening has been framed as a hobby for decades -- something pleasant but not particularly meaningful. But the evidence tells a different story. When you look at the numbers, growing even a small amount of food at home is one of the most effective environmental actions an individual can take.
Here's the case.

Food Miles Are a Bigger Problem Than Most People Realise

The average piece of fresh produce in Australia travels between 900 and 1,500 kilometres before it reaches a consumer. Some items, particularly out-of-season produce, travel significantly further.
That transport requires fuel, refrigeration, and a logistics chain that generates emissions at every stage. And it's not just the truck -- it's the cold storage, the packaging facility, the distribution hub, and the last-mile delivery to the shop.
When you grow a tomato in your backyard, it travels three metres. When you grow herbs on your windowsill, they travel less than one. The emissions savings from eliminating food transport, even for a handful of items, are real and measurable.

Plastic Waste Disappears

Australians generate roughly 2.5 million tonnes of plastic waste annually, and food packaging is one of the largest contributors. Fresh produce in supermarkets routinely comes wrapped in plastic film, packed in polystyrene trays, or sealed in clamshell containers.
Home-grown food requires zero packaging. You pick it, you eat it. No cling wrap, no bags, no barcode stickers. Over a growing season, the plastic waste avoided by a single productive garden adds up to a meaningful reduction.

Your Soil Is Storing Carbon

Healthy soil is one of the most effective carbon sinks on the planet. When you add compost, mulch, and organic matter to your garden beds, you're feeding a microbial ecosystem that draws carbon dioxide from the atmosphere and locks it into the ground.
By contrast, organic waste sent to landfill decomposes anaerobically and produces methane -- a greenhouse gas roughly 25 times more potent than CO2. Every bucket of kitchen scraps you compost instead of binning is keeping methane out of the atmosphere while building a carbon-storing soil system.
Research from the Rodale Institute suggests that if all global cropland and pastureland were managed using regenerative techniques (which is essentially what home gardeners do naturally), the soil could sequester more than 100 per cent of current annual CO2 emissions. Your patch is a tiny piece of that puzzle, but it is a real piece.

Biodiversity Starts at Home

Industrial agriculture simplifies ecosystems. Monocultures, herbicides, and pesticides reduce insect populations, displace native species, and degrade soil biology.
Home gardens do the opposite. A diverse patch of vegies, herbs, and flowers provides habitat for:

  • Native pollinators including bees, butterflies, and hoverflies
  • Predatory insects like ladybirds and lacewings that control pests naturally
  • Soil organisms -- the earthworms, fungi, and bacteria that underpin a healthy ecosystem
  • Birds that contribute to pest management and seed dispersal
    Growing heirloom varieties adds another layer. When you plant heritage seeds (like our Rainbow Range), you're preserving genetic diversity that commercial agriculture has abandoned in favour of uniformity and shelf life.

Chemical-Free by Default

Most home gardeners don't spray synthetic chemicals. They companion plant, hand-weed, and encourage beneficial insects. That's organic growing in practice, even if they don't think of it that way.
The environmental impact matters. Agricultural chemical runoff pollutes waterways, harms aquatic ecosystems, and degrades the soil microbiome. Your backyard garden, by contrast, is a clean system that supports the environment around it rather than working against it.

What This Means for You

You don't need to overhaul your life. If you're already growing food, you're already contributing. Every season you garden is another season of fewer food miles, less packaging, healthier soil, and more biodiversity.
If you're starting out, our beginner product bundles include everything you need from $69.80 -- seeds, tools, and guides curated by our team and delivered to your door through our partnership with Mr Fothergills.
GIL+ members get 15% off all bundles (20% for Pro members) and quarterly heirloom seed deliveries. Start your 30-day free trial on any annual plan.
This Earth Day, the argument is simple: home gardening isn't a hobby. It's climate action. And your garden is proof.
Happy growing.

Last verified: 17 February 2026

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Grow Food, Shrink Your Footprint

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From zero food miles to plastic-free harvests, here's how growing your own food at home makes a real difference to the planet this Earth Day.

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Here's a thought experiment. Picture your weekly grocery shop -- the lettuce, the herbs, the tomatoes, the capsicums. Now picture what it took to get each of those items from a paddock somewhere in Australia (or overseas) to your kitchen.
Trucks. Refrigeration. Plastic packaging. Fuel. Warehouses. More trucks. More refrigeration. A supermarket running lights and cooling 24 hours a day.
Now picture walking to your backyard, picking a handful of cherry tomatoes, and tossing them into a salad.
Same food. Completely different footprint. And that difference is exactly why Earth Day and home gardening go hand in hand.

Zero Food Miles, Maximum Flavour

The typical piece of Australian supermarket produce has travelled between 900 and 1,500 kilometres before it reaches you. Out-of-season items often travel further, sometimes arriving by air freight from the other side of the world.
Your garden operates on a different model entirely. The food travels the distance from your patch to your kitchen. That's it. No cold chain. No logistics network. No emissions beyond the effort of walking outside.
And here's the bonus: food picked fresh from the garden tastes better. It hasn't been bred for transport durability or stored for days in a cool room. It was grown for flavour and nutrition, picked at peak ripeness, and eaten the same day. That's a quality of freshness that no supermarket can match.

The Packaging Problem, Solved

Walk through the fresh produce section of any Australian supermarket and count the plastic. Clamshells, bags, trays, shrink wrap, rubber bands, barcode stickers. It's everywhere.
Australians produce approximately 2.5 million tonnes of plastic waste per year. Food packaging is a significant chunk of that total. And much of it is single-use -- opened once, binned immediately.
When you grow your own food, packaging doesn't exist. You pick what you need, wash it at the tap, and eat it. Over the course of a growing season, the plastic avoided by a single home garden is meaningful. Scale that across thousands of home growers in the GIL community, and the numbers get genuinely impressive.

Composting: Turning Waste into a Climate Solution

Every time you toss kitchen scraps into a compost bin instead of a rubbish bin, you're doing two things for the climate.
First, you're preventing those scraps from going to landfill, where they'd decompose anaerobically and release methane -- a greenhouse gas roughly 25 times more potent than carbon dioxide.
Second, you're creating compost that feeds your soil's microbiome. Healthy, compost-fed soil acts as a carbon sink, drawing CO2 from the atmosphere and storing it underground. It's the same principle behind regenerative agriculture, just happening in your backyard at a smaller scale.
The practical advice is simple:

  • Compost fruit and veg scraps, coffee grounds, and eggshells
  • Add garden waste like leaves, prunings, and spent plants
  • Turn it regularly to keep the process aerobic
  • Use the finished compost to feed your garden beds
    It's a closed loop. Your kitchen waste feeds your soil, your soil feeds your plants, your plants feed you.

A Haven for Pollinators and Beneficial Insects

Your garden isn't just producing food -- it's creating habitat. A diverse mix of vegies, herbs, and flowers provides:

  • Food for pollinators -- bees, butterflies, and hoverflies rely on flowering plants for nectar and pollen
  • Shelter for beneficial insects -- ladybirds, lacewings, and predatory wasps keep pest populations in check without chemicals
  • Healthy soil biology -- earthworms, mycorrhizal fungi, and soil bacteria all thrive in well-managed garden beds
  • Refuge for birds -- which contribute to pest control and seed dispersal
    Growing heirloom and heritage varieties (like our Rainbow Range) adds genetic diversity to the food system. Commercial agriculture has narrowed the gene pool in favour of varieties that ship well and look uniform on a shelf. Your garden helps preserve the alternatives.

No Chemicals, No Runoff, No Problem

Most home gardeners grow without synthetic pesticides or herbicides. Hand weeding, companion planting, crop rotation, and encouraging natural predators are the standard approach -- and they work.
That matters for the environment beyond your garden fence. Agricultural chemical runoff is a major contributor to water pollution, harming waterways, fish populations, and marine ecosystems. Your garden sits outside that system entirely.
Paul West puts it well: the best thing about growing your own food is knowing exactly what went into it. No spray residues, no mystery chemicals. Just soil, water, sun, and the effort of your own hands.

Start Growing, Keep Going

If you're already a home grower, this Earth Day is a reminder that what you're doing matters. Every harvest is fewer food miles, less plastic, healthier soil, and a better habitat for the creatures around you.
If you're keen to start or expand your patch, our product bundles make it simple. Beginner bundles start from $69.80 and include seeds, tools, and growing guides curated by our team. Delivered to your door through our partnership with Mr Fothergills.
GIL+ members save 15% on every bundle (20% for Pro members) and receive quarterly heirloom seed deliveries. You can start your 30-day free trial on any annual plan.
Grow food. Shrink your footprint. It's that simple.
Happy growing.

Last verified: 17 February 2026

Products Featured

Beginner product bundles